TVBlog
by David Goetzl
At its core marketing has always been akin to throwing spaghetti against the wall and seeing what sticks. But, now with all these efforts to find gold in social media … Read the whole story
by Karlene Lukovitz
The humorous, 30-second spot, taglined "Power Up, People," portrays a pair of small-town policemen who "power up" each morning by eating belVita Biscuits for … Read the whole story
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by David Goetzl
Plum TV's court auction is expected to have a second bidder in addition to the group co-led by Terry Mackin. In a recent filing, … Read the whole story
by Wendy Davis
The head of the Senate antitrust subcommittee said Tuesday that he intends to convene a hearing to examine a proposed alliance between Verizon and … Read the whole story
by Wayne Friedman
Fox's "Glee" made a big return on Tuesday night, thanks to its Micheal Jackson tribute. "Glee" was the best-rated network TV show. But much … Read the whole story
by Laurie Sullivan
ABC Entertainment's promotion for the new series "The River" running on Xbox Live, the first Microsoft Kinect-powered branded experience, taps hand gestures. It aims … Read the whole story
by Steve Smith
The reality of second screening finally has settled in. As Harris Interactive reported this week, almost 60% of Super Bowl viewers will be glancing … Read the whole story
COMMENTARY
by Abby Auerbach
Traditional broadcast television content is now being made available to turn every screened device into a TV set. It's a big opportunity for new … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
Always on the lookout for emerging business models in the advertising-supported T/V (Television/Video) space, I became aware of efforts underway by a company called … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It's all about "business" at Fox's "X-Factor," according to outgoing judge Paula Abdul, who didn't elaborate further. Does this "business" come down to what … Read the whole story