At its core marketing has always been akin to throwing spaghetti against the wall and seeing what sticks. But, now with all these efforts to find gold in social media … Read the whole story
The humorous, 30-second spot, taglined "Power Up, People," portrays a pair of small-town policemen who "power up" each morning by eating belVita Biscuits for … Read the whole story
Plum TV's court auction is expected to have a second bidder in addition to the group co-led by Terry Mackin. In a recent filing, … Read the whole story
The head of the Senate antitrust subcommittee said Tuesday that he intends to convene a hearing to examine a proposed alliance between Verizon and … Read the whole story
Fox's "Glee" made a big return on Tuesday night, thanks to its Micheal Jackson tribute. "Glee" was the best-rated network TV show. But much … Read the whole story
ABC Entertainment's promotion for the new series "The River" running on Xbox Live, the first Microsoft Kinect-powered branded experience, taps hand gestures. It aims … Read the whole story
The reality of second screening finally has settled in. As Harris Interactive reported this week, almost 60% of Super Bowl viewers will be glancing … Read the whole story
Traditional broadcast television content is now being made available to turn every screened device into a TV set. It's a big opportunity for new … Read the whole story
Always on the lookout for emerging business models in the advertising-supported T/V (Television/Video) space, I became aware of efforts underway by a company called … Read the whole story
It's all about "business" at Fox's "X-Factor," according to outgoing judge Paula Abdul, who didn't elaborate further. Does this "business" come down to what … Read the whole story