Thursday, June 21, 2012
  • Under Armour Launches Spine RPM Shoes

    The message that Spine is not just for runners but also athletes who run will be carried by a TV, print, digital, social media and in-store campaign starting July 9, and featuring three athletes, Tom Brady, Lindsey Vonn and Kemba Walker. ...Read the whole story

  • New Adap.tv Tool To Aid Media Buyers' Potential Ad Results

    Adap.tv is expected to debut a new tool on Thursday designed to give buyers greater visibility into campaign results -- before running a single impression. Called the Campaign Optimizer, the predictive technology uses historical data to analyze billions of impressions. Once buyers set their desired performance goals, the system returns the real-time price and inventory availability needed to achieve them. ...Read the whole story

  • Cadillac Talks Tech With New XTS

    Jim Vurpillat tells "Marketing Daily" that deliberately targeting younger consumers doesn't work because it does nothing to change perception. "Rather than just going after younger buyers, it's really more important not to be perceived as 'old.'" ...Read the whole story

  • Broadcast Dips, Cable Holds As Season Ends

    Looking at the last third of the TV 2011-2012 season -- over a broader week-long viewing metric -- broadcast networks sank in viewership versus the year before. TV cable networks were virtually flat. ...Read the whole story

  • Twitter's Move To TV Could Face Overload Challenges

    Every image tells a story on television, but not a complete picture without real-time tweets connecting TV with online, says Twitter CEO Dick Costolo, speaking at Cannes Lions. The biggest challenge, it seems, is that broadcast TV needs a dependable partner -- but by Thursday the added tweet volume from the ad festival appears to have sent the site offline. ...Read the whole story

  • TV, Video Viewing Climbs On Digital Devices

    Watching paid video content on mobile devices is climbing --- but gaming consoles remain the overall leader when looking at all new digital devices. ...Read the whole story

  • TV One Revamps: New Logo, Tagline, Series

    TV One, which targets slightly older African-Americans than BET, is looking to refresh its brand for the first time since its 2004 debut, offering a new logo and "Where Black Life Unfolds" tagline. The on-air look is also undergoing a refresh. The shift comes as CEO Wonya Lucas oversees her first upfront. ...Read the whole story

Return-Path-Data Lexicon: EBIF

Standardization, whether of terms, definitions, edit rules, measurement protocols or watermarking remains an important consideration in RPD measurement rollout progress. To that end, CableLabs has developed EBIF, a format that standardizes content formats to facilitate not ...More