Friday, June 29, 2012

Around The Net

  • Fox, CNN Flub First Report On Obamacare RulingTV Newser

    Both CNN and Fox News initially got it wrong when they reported the news of the Supreme Court's ruling on the Affordable Care Act of 2010 this morning -- a mistake that seems kind of understandable when you read the verbatim transcript of the report from NBC/MSNBC (posted here), the first network to get it right. "That clear enough?" writes Chris Ariens. "Probably not. Our suggestion: see how the three evening newscasts report it, or read the New York Times." Here's a case where "the expediency of TV news is not meeting well with the depth" required to quickly analyze ... ...Read the whole story

  • IFC To Promote New Game Show On TwitterLost Remote

    IFC has launched a Twittter-based game to promote its new comedy game show "Bunk." In "Bunk Yourself," viewers can compete in some of the on-air games while watching. The show's host, comedian Kurt Braunohler, will also interact with viewers from his Twitter account during the show. ...Read the whole story

  • New 'Arrested Development' Episodes To Air On Netflix UK Digital Spy

    Mitch Hurwitz's comedy series about the eccentric Bluth family was previously confirmed to return in 2013 in the US, seven years after it originally ended its three-season TV run on Fox. Mitch Hurwitz has revealed that the new Arrested Development episodes could be the first of many returns to the Bluth family and a movie is expected to follow the reunion miniseries. The first three seasons of Arrested Development are already on Netflix. ...Read the whole story

  • Multi-Screen Viewing Drives Ad Engagement Marketing Week

    People who watch TV while using an internet-connected device such as a smartphone or tablet are more likely not to change the channel during the ad break because they are able to "act on what they see immediately," a new study reveals. More than three-quarters of viewers (81%) are more likely to stay in the room during an ad break or not change the channel if they are multi-screening, according to an independent study for Thinkbox by COG Research, compared to 72% of viewers who stay for the ads but do not use an internet-connected device. ...Read the whole story

  • BC To Provide 3,500 Hours Of Live-Streamed Olympics Content Across Devices for Pay-TV SubscribersLost Remote

    NBC on Wednesday said that more than 3,500 hours of live-streamed Olympics content would be available at NBCOlympics.com and on mobile devices through NBC apps that will launch in July. ...Read the whole story

Return-Path-Data Lexicon: The CIMM Lexicon 2.0

GroupM Chairman Irwin Gotlieb stated at his keynote at the recent ARF Audience Measurement 7.0 conference, that the media industry needs to create standard measurement definitions. CIMM could not agree more. It has been our contention ...More