Return-Path-Data Lexicon: The CIMM Lexicon 2.0

GroupM Chairman Irwin Gotlieb stated at his keynote at the recent ARF Audience Measurement 7.0 conference, that the media industry needs to create standard measurement definitions. CIMM could not agree more. It has been our contention that the development of a common language would help facilitate the integration of Return-Path data into media measurement and move audience measurement forward in the digital media world. ...More

  • 'Hollywood Heights': A Bold Summer Experiment On Nick At Nite

    Even as the big broadcast networks continue killing off or otherwise compromising their daily daytime dramas - the only genre of television programming they can still call their own - a basic cable network has stepped up to prove that soap operas don't have to die. They simply need to adapt to changing times. If that means migrating from broadcast to cable, so be it. The network at the forefront of what could become just such a shift for soaps is Nick at Nite, which two weeks ago premiered a one-hour week-night serial titled "Hollywood Heights." Based on the Mexican ...More

  • One Person's Junk Food Commercials Are Another's Junk Political Advertising

    No junk food ads for kids and no political junk ads for adults. Those are some specific results -- or benefits? - that the commercial-skipping AutoHop feature of Dish Network's new DVR unit, The Hopper, could soon bring to viewers. ...More

  • Online Video Increases Recall, Reach, Effectiveness Of TV Spots

    Online video advertising is a powerful tool to boost the reach and effectiveness of a TV campaign, according to a comScore report on cross-media marketing. If an advertiser allocates 90% of a campaign to TV and 10% to digital video, that mix can increase the reach by 5 percentage points and the effectiveness by 16 percentage points, comScore said. ...More