For all those waiting for the promise of interactive TV advertising to be fulfilled, shift focus from the remote control to the mobile device. Growth is more likely to come … Read the whole story
Discovery Communications is looking to get into digital video platforms in a big way -- launching a new online science network targeting young men, … Read the whole story
"We feel there's tremendous savings versus AT&T and Verizon," company representative Greg Lund tells "Marketing Daily." "People have been conditioned to the post-paid experience, … Read the whole story
While consumers continue to perceive TV programming as superior in quality to that of online fare, their viewing habits are becoming harder to differentiate … Read the whole story
North American pay TV subscribers may continue to show little or no growth for the first quarter, but worldwide pay-TV business continues to climb, … Read the whole story
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate's retrans consent dollars over time. Right now, he … Read the whole story
NBC leads with "The Voice," while ABC's "Dancing With the Stars" is up 44% from the previous week. ABC came in second place to … Read the whole story
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to subscribers in its various markets next month. "On … Read the whole story
The effort talks about specific Ford technology, while furthering the brand position evinced by its "Go Further" tag. Central to the effort are 15-, … Read the whole story
Demand for network TV advertising, which had been lagging so far this year, surged in April thanks largely to March Madness. While much of … Read the whole story
Wild upfront digital video estimates postured that many platforms/sites could get $1 billion in upfront money of the expected $4 billion in digital advertising … Read the whole story