"Mad Men" has gone and gotten all existential on us. That's one way of interpreting the prominence of the Peggy Lee song "Is That All There Is?" in last night's … Read the whole story
Turner Broadcasting cable networks continues to score strong viewing marks for its coverage of the NCAA College Basketball Tournament. One of its "Final Four" … Read the whole story
There is a calm before the TV storm: broadcast TV season finales start up in earnest next month. All this as NBC hopes for … Read the whole story
For CMT, the upfront message seemed to be: Country music is growing in mainstream popularity, which is why CMT should be on any advertiser's … Read the whole story
The Enthusiast Network is moving to expand its digital video offerings with the acquisition of Torque.TV, an online media company that will provide motorsports … Read the whole story
Hostage photos shared on YouTube and Twitter taken during an armed siege last week prompted a Turkish court to order blocks on the video … Read the whole story
The collection includes cosmetics, with exclusive L'Oreal lipsticks and Essie nail polishes. A print campaign -- which is a departure for Target, featuring the … Read the whole story
Universal's "Fast and Furious 7" lived up to its name over its opening weekend, busting out with the largest opening ever in April for … Read the whole story
Online video advertising has become one of the hottest media on desktop and mobile, and Innovid plans to leverage that opportunity with a recently … Read the whole story
This simple black-and-white ad will break your heart. Alzheimer's is a disease that is growing worldwide, but donations to Alzheimer's non-profit organizations in Venezuela … Read the whole story
In an age of more over-the-top (OTT) services and possible big-time disruption from consumers being allowed to pick and choose what TV networks they … Read the whole story
Programmatic television may be several years from full maturity, but it's an expanding segment of the market. Perhaps nothing indicates that more than the … Read the whole story
This past winter was brutal. With cities like Boston buried under 108 inches of record-breaking snowfall and a couple cold snaps still to come, … Read the whole story
The first-ever YouTube March Madness channel--the one the NCAA operates--has attracted 4 million views in two months; altogether March Madness video accounted for 22 … Read the whole story
According to the newly released DMA 2015 Response Rate Report, the modern marketer is a multichannel strategist, relying most heavily on email, direct mail, … Read the whole story
Mobile video is exploding. But most users prefer most of their content on bigger screens. The trick is knowing when content type and situation … Read the whole story
AOL's new "2 Point Lead" a is short-short online video featurette that will generate a new episode at 2 p.m. Eastern every day, starting … Read the whole story