TVBlog
When the upfront presentations finally conclude on May 14, they will have been going on for 13 weeks. They have taken many forms, ranging from big multimedia presentations staged in … Read the whole story
Overall revenue for NBCUniversal sank 4.0% to $6.6 billion. Excluding any sports programming gave NBC nearly an 8% rise to $6.2 billion. Total NBC … Read the whole story
Heading into the upfront marketplace, CBS now claims No. 1 status across virtually all consumer product categories. CBS says its prime-time lineup delivers more … Read the whole story
The ad industry's media ratings watchdog, the Media Rating Council, has issued its first ever guidance for a "mobile viewable" ad impression, maintaining similar … Read the whole story
In this era of selfies, it's important to look your best at all times. Supercuts takes a cue from the selfie phenomenon to tout … Read the whole story
One of the two spots for the Fiat Chrysler Automobile U.S. truck division takes an unusual turn for a pickup truck brand: it's about … Read the whole story
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Like any good TV network, NBC, in closely reading the tea-leaves about binge-TV watching, has decided to feed TV viewers' big hunger. NBC is … Read the whole story
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Video-on-demand (VOD) is a benefit of a viewer cable subscriptions, but still not front and center in the television ad model discussion. So where … Read the whole story
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Starting this June, Comcast intends to roll out its Gigabit Pro network, offering speeds of 2 Gigabits per second, in Chattanooga, Tenn. That location … Read the whole story
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Welcome to a world of multiple exchanges, complex algorithms, confusing jargon, aggressive middlemen, and tuned-out clients. Sound familiar? Well, it's not ad tech. It's … Read the whole story
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At its NewFronts presentation later today in New York, the MCN says the social media agency will help promote its brands and advertisers and … Read the whole story
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It may well have been the most boring boxing match in history, but the Mayweather vs. Pacquiao fight received a lot of attention on … Read the whole story
