If you are willing to suspend your skepticism because your experience in the real world has been so different, then "Chicago Med" is a very worthy addition to the canon … Read the whole story
Prime-time and total day commercial TV ratings -- still the primary measurement for TV advertisers -- continued to drop by high single-digit percentages in … Read the whole story
Although TV metrics have seen general declines, some People Using Television data (PUTs) -- such as kids TV 2-11 viewers -- have seen some … Read the whole story
Sky Media, ad sales branch of British-based broadcaster Sky, picked software provider Videology to set up a programmatic system for its digital inventory. Read the whole story
Many TV networks had to make tough decisions about what to do as a result of the Paris attacks. Some took the prudent approach … Read the whole story
Research shows that TV networks' content on digital platforms can help drive viewers back to traditional linear TV programming. But such content doesn't seem … Read the whole story
The race has shifted from pitting candidates' personalities against each other, to a focus on who can be the most able Commander in Chief. … Read the whole story
MEDIA Agency of the Year: Starcom MediaVest Group; OMMA Digital Agency of the Year: 360i; Holding Company of the Year: WPP; Social Agency of … Read the whole story