Television News Daily
Tuesday, November 17, 2015
  • Commercial TV Ratings Take Another Overall Hit; NBC, TBS Gain

    Prime-time and total day commercial TV ratings -- still the primary measurement for TV advertisers -- continued to drop by high single-digit percentages in … Read the whole story

  • Users Of TV Data Drop 5%, Video Tech Rises

    Although TV metrics have seen general declines, some People Using Television data (PUTs) -- such as kids TV 2-11 viewers -- have seen some … Read the whole story

  • Sky Media Chooses Videology For New Programmatic System

    Sky Media, ad sales branch of British-based broadcaster Sky, picked software provider Videology to set up a programmatic system for its digital inventory. Read the whole story

  • Big Tragedies, Big Programming Decisions

    Many TV networks had to make tough decisions about what to do as a result of the Paris attacks. Some took the prudent approach … Read the whole story

  • TV Networks Leverage Programming To Get More Marketing Spin?

    Research shows that TV networks' content on digital platforms can help drive viewers back to traditional linear TV programming. But such content doesn't seem … Read the whole story

  • Presidential Race Shook After The Paris Attacks

    The race has shifted from pitting candidates' personalities against each other, to a focus on who can be the most able Commander in Chief. … Read the whole story

  • 2015 Agency Of The Year Winners Announced

    MEDIA Agency of the Year: Starcom MediaVest Group; OMMA Digital Agency of the Year: 360i; Holding Company of the Year: WPP; Social Agency of … Read the whole story