TVBlog
Despite some flaws, and what I assume are some historical inaccuracies, this made-for-HBO movie about the presidency of Lyndon Johnson is more than salvaged by Bryan Cranston's performance. Read the whole story
Fox executives emphasized a fairly large number of new series for fall and mid-season at the network's upfront presentation Monday, but at least four … Read the whole story
In April 2016, analysis of Nielsen data from Pivotal Research Group shows that advertising loads grew nearly 2% to 10.7 minutes per hour over … Read the whole story
The combined upfront was designed to position the company's many television platforms as one wide-ranging portfolio offering the most extensive reach in the TV … Read the whole story
It may lack the star power and bottomless shrimp cocktail bowls of an upfront or even a NewFront, but Viacom Tuesday will kick off … Read the whole story
Amazon announced Tuesday plans to add Alexa voice features to Fire TV, including the ability to control playback of Amazon Video and Add-On Subscription … Read the whole story
Canoe, the cable TV industry's ad tech developer, has gotten an important stamp of approval from the ad industry's media ratings service. The Media … Read the whole story
Univision has a deal with the One by AOL initiative, a self-serve platform allowing advertisers programmatic access to linear TV inventory. In using One … Read the whole story
"He is a natural fit with Lincoln and where we are going as a brand," Andrew Georgescu, U.S. marketing communications manager, Lincoln Motor Co., … Read the whole story
Targeted Victory has announced the launch of the Victory Engine Audience Network, an array of premium media properties and platforms optimized for audience-based media … Read the whole story
Tackling the insidious problem of ad fraud, Videology and White Ops on Tuesday said they blocked more than 28 billion bot requests on video … Read the whole story
- COMMENTARY
You may be excited about new program/content choices everywhere. But what about TV advertising everywhere -- especially the same commercials? New TV-video program content … Read the whole story
- COMMENTARY
Empathy seems to be in short supply these days, but virtual reality devotees,and some NewFronts presenters think it's an emotional response that is due … Read the whole story
As part of its "datafront" event later today, Viacom will announce a first-of-its-kind deal with American Express that will integrate actually consumer purchasing data … Read the whole story
