As part of the deal, Nielsen will give Nielsen Global Connect a license to brand its products and services with the Nielsen name and … Read the whole story
YouTube TV is now the second-largest vMVPD next to Hulu. Google and overall Alphabet ad revenue rebounded from a dip in Q2. Read the whole story
While video entertainment ad spending will fall 0.2% this year in the 10 key markets analyzed in Zenith's report, it will perform significantly better … Read the whole story
Total political ad spending -- TV, radio, and digital -- is now at a massive $8.15 billion, with the Democratic candidates and party commanding … Read the whole story
The new show's name and start date haven't been revealed, but Amazon is promising a format featuring Judge Judy's "no-nonsense" adjudication style, with a … Read the whole story
Since April, new jobs posted for retail and streaming services have accounted for nearly 55% of the Walt Disney Company's total postings. Read the whole story
Budget and business strategy execs will now report to OConnell, instead of to individual network or content unit chiefs. Read the whole story
Although AMC Networks' revenue declines were less than expected, analysts remained concerned about the long term. AMC's U.S. networks were down 17% to $462 … Read the whole story
YouTube on Friday launched CMO x Creator Conversations, which gives CMOs the opportunity to host one-on-one interviews with top YouTube creators. Read the whole story
Video entertainment advertising will shrink by just 0.2% in 2020 across ten key markets this year, outperforming the 8.7% drop for the ad market … Read the whole story
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And as head into the final election stretch, media companies can focus on content and audience retention. Read the whole story
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Considering its efforts to ramp up even more original programming, the price hike wasn't a surprise. Read the whole story
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Is including messages of support for Black Lives Matter, or references to the pandemic, beneficial for advertisers? Read the whole story
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Project OAR, which had targeted a mid 2020 launch prior to the pandemic, now expects to have 10 million households with Vizio smart TVs … Read the whole story
