Conan O'Brien said good-bye to late-night TV last Thursday and hardly anybody noticed. Read the whole story
CTV ad spending in the U.S. is projected to hit nearly $21 billion this year, and will grow at an annual rate of about … Read the whole story
Key to future gains will be the return of expected big exclusive franchise movies, the biggest driver of the domestic box office. Read the whole story
"The debut this weekend has really ignited the domestic box office and set it on a tremendous path for the rest of the year," … Read the whole story
The study notes while nearly all TV consumers (95%) watch at least one ad-supported source, a majority (79%) also watch at least one ad-free … Read the whole story
As of July, the streamer will begin billing the first wave of consumers who were offered a free year of Apple TV+ with the … Read the whole story
In what appears to be an industry first, the Advertising Research Foundation is teaming with seven industry research and/or media suppliers to conduct research … Read the whole story
American Express has teamed up with Andy Murray to create a new augmented reality game for U.K. fans to play on their phone. Read the whole story
Shane Allen Woods knocked a cameraman to the ground and assaulted a member of law enforcement, prosecutors allege. Read the whole story
YouTube gained its first naming-rights deal, a 6,000-seat performance venue at the Hollywood Park sports and entertainment complex in Inglewood, California. It will be … Read the whole story
Every platform still needs content - and plenty of it - which can make for interesting, sometimes ironic relationships. Read the whole story
I have felt very sorry for Olympic athletes during the pandemic, as many sports attract a mass audience only every four years. Read the whole story
"Online video platform" was up again this week among both marketers and agencies, as the pandemic amplified video consumption habits for the foreseeable future. Read the whole story