Tuesday, May 26, 2015
  • Sharethrough Taps Nudge For Audience Attention Metrics

    Native advertising platforms have been moving to address advertiser demands for more accountability around issues like ad visibility and user engagement. To that end, Sharethrough and Nudge Analytics have unveiled a partnership that will give Sharethrough's publishing partners access to Nudge's analytics for audience attention to sponsored content on their Web sites and apps. ...Read the whole story

Around The Net

  • So What? NYT's Paul Krugman's Dim View of Digital's Economic BenefitsThe New York Times

    Has the big boom in technology really amounted to much? Paul Krugman says he and other economists have to look hard to find the effects of what is now four decades of the digital revolution. ...Read the whole story

  • Britain Mulls Age Checks For Porn Site UsersThe Times

    The UK's plans to introduce mandatory age checks for viewing pornography online could involve verifying users' identities via third parties such as banks, mobile operators, credit agencies, or even the post office. The country's Conservative party pledged to introduce such age checks earlier this year. ...Read the whole story

  • YouTube Launches New Ad TechnologyWarc

    YouTube is launching a new advertising format, TrueView for Shopping, which links to the technology that powers Google Shopping (YouTube is a Google unit). It allows brands to showcase product details and images within video ads and includes the ability to click to purchase. Neal Mohan, VP of brand advertising at Google said it's the right move because YouTubers are "truly engaged, which from a marketer perspective is the perfect time to reach the consumer." ...Read the whole story

The Role Of Mobile In The Omnichannel Purchase Journey

Vast amounts of data can quickly and cost-effectively be processed opens the door for more relevant and personalized advertising. The challenge for marketers is to be able to effectively tie together the different data strands that ...More