Wednesday, July 23, 2014

Around The Net

  • 'Hipsters' Might Love Julia Moonves, TooStreamDaily

     Julia Moonves, director of network development for Maker Studios’ entertainment verticals, says in this Q&A that  one thing Maker does that other MCNs might not is communicate with their creators about opportunities to prosper with planned promotions. And, she notes, as a trend, "hipsters" is happening. ...Read the whole story

  • Airbnb Adds Videos for Mobile-Savvy TravelersMobile Marketer

    Airbnb's recent revamp of its Web site and mobile application points to how the brand is prioritizing showing versus telling as well as community for today's always-on travelers. The redesign reduces the amount of text to put a bigger emphasis on informational visuals, including the introduction of video. The result is a more personalized experience designed to empower mobile-savvy travelers who are looking for a personal connection to the places they visit. ...Read the whole story

  • The Curious Case of DisneyCollectorBRBuzzFeed

    Marketers trying to understand young consumers and their content preferences may consider the case of DisneyCollectorBR -- a top YouTube channel dedicated to the delicate unboxing of toys. Adding a bit of intrigue to the story, no one seems to know who’s behind the channel. “For curious parents, the channel has become a fascinating subject -- with both their kids’ passion for its videos and its creator’s identity something of a mystery,” Buzzfeed reports.  ...Read the whole story

  • Greenpeace Argues Against YouTube LEGO BlockadeBrand-e.biz

    YouTube has blocked Greenpeace’s "LEGO: Everything is not Awesome" video which depicts a LEGO Arctic being destroyed by an oil spill to highlight LEGO’s promotion of the Shell oil brand on its toys. YouTube ostensibly suspended the clip following a copyright claim from Warner Bros. Greenpeace says the video uses satire and parody, is in the public interest, and therefore protected under the right to free speech. The film racked up over 3 million views in less than three days on YouTube. ...Read the whole story

  • Tremor Video Names Ex-Yahoo Director Hunt Head Of Programmatic, EUThe Drum
  • Netflix Pushes Europe ExpansionArirang News
Brand Safety Tips For 'Wild West' Of Multiplatform, Internet-Distributed T/V

MediaPost's Wayne Friedman quantifies the early shifting of budgets to online video in his recent article on this year's decline in cable as well as broadcast upfront ad spending. Online video accounts for approximately 7% of ...More