Friday, September 19, 2014
  • OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'

    In a move that is symbolic of the fundamental shifts taking place among big digital publishers, the Online Publishers Association has changed its name to Digital Content Next. The trade association, formerly known as the OPA, says it is making the move because there are broader issues confronting how its members distribute content and monetize it from marketers and consumers, but the simpler truth may be that the words "online" and "publishing" may have become passe, and less than relevant in an era of media ubiquity. ...Read the whole story

  • Forecast Finds Ad Spend On Facebook Exceeds Time Spent

    A new forecast suggests that ad spending on Facebook is outpacing the share of attention it commands daily in digital media. U.S. adults will spend an average of 21 minutes a day on Facebook this year, accounting for a third of time spent on social networks, 6% on digital devices, and 2.8% on all media. Users' attention on Facebook, however, is likely to be closely focused on content, where native ads in the news feed aren't as easily ignored. ...Read the whole story

  • Digital Video Views On Rise

    Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption. U.S. broadband households spend on average 1.3 hours per week watching video on a tablet and 1.6 hours per week watching video on a smartphone, per Parks Associates. ...Read the whole story

Around The Net

  • YouTube's Revenues Rising At 23% A Year, Says AnalystBarrons

    Nomura Equity Research  analyst Anthony DiClemente claims YouTube has the "healthiest margins in streaming video" and estimates its revenue is rising at a rate of 23% a year and could go higher. It has better margins than Google overall, he says. ...Read the whole story

  • Private Network Users Told: Cut It Out Or We'll Cut You OutDaily Tech

    As users worry about digital spying. some have turned to using client-side encrypted virtual private networks that tend to obfuscate some internet activity. But media firms are warning VPN "pirates" to turn off the service or lose access to popular streaming video services. ...Read the whole story

  • Quarter Of Young People Mainly Shop Online For ClothesThe Drum

    Over a quarter (28 percent) of young people buy the majority of their clothes online, research from Voxburner has found, while 44 percent mostly buy their clothes on the high street. According to the research, which questioned 971 consumers, 28 percent of 16-24 consumers use an app for an online retailer at least once a fortnight, while 36 percent have used an app for a high street retailer in the last month. Just over a tenth (12 percent) have used virtual sizing tool apps -- for example, Fitsme or Dressipi, ...Read the whole story

  • News UK Forms Native Advertising DivisionMarketing Week

    News UK is opening up a new way for brands to connect to its print and digital audiences across The Times, Sunday Times and The Sun with the creation of a native advertising division. The creation of the native advertising division marks a strategic shift to giving creative solutions content a more editorial focus. It will be led by The Sunday Times Style editor Tiffanie Darke, who will be recruiting for staff with creative backgrounds to join the unit. ...Read the whole story

Volkswagen's Latest Video Ushers In Future of Branded Content

There's something new and fresh about "The Way-Too-Helpful Neighbor," a video from Volkswagen, Target, and Funny or Die promoting the new 2015 Golf automobile. The video opens on a guy who has just been surprised by ...More