Wednesday, June 29, 2016
  • Brands Take YouTube Talent To Television To Connect With Millennials

    An increasing amount of digital video content now ends up on television, according to Jamie Byrne, director of YouTube Creators. Now, AT&T, Hasbro, and Canon, among other brands, are looking at taking original YouTube content and their creators to television as part of cross-channel strategies. ...Read the whole story

  • TV-Like Quality In Video Devices Could Mean Ad Gains

    A study says getting a high-quality "TV-like" experience on all new digital video devices is of major importance to consumers. For TV network/creators, that can increase advertising by 25%. ...Read the whole story

  • Lands' End Tries Harder For Urban Chic

    Lands' End, which is in the midst of a turnaround engineered by new CEO Federica Marchionni, hired The Sartorialist' s Scott Schumann to shoot the campaign, "Portraits on Canvas." ...Read the whole story

  • Screen Size Matters: Nielsen-Backed Study Finds Higher Ad Recall For Shows Viewed On TV Vs. Other Screens

    At a time when consumers -- and the ad industry -- appear to be blurring platform lines and lumping all forms of TV consumption together, new independent research being released today indicates there still are fundamental differences in the way consumers experience TV programming and ads across platforms. The research, which is being unveiled at Nielsen's annual client meeting in Las Vegas this morning, shows that viewing on a conventional TV set continues to trump viewing on computers, smartphones and tablets in terms of ad attentiveness and recall, as well as their overall enjoyment of the programming and advertising they ... ...Read the whole story

Around The Net

  • Hard News Videos Are A Hard Sell Nieman Journalism Lab

    Except for giant news stories, visitors to news Websites are mainly content to read news text and aren't that interested in video. Only about one in four watch news video in any week, a new study says  ...Read the whole story

  • Thrillist, Diageo Team Up For Supercall Wall Street Journal

    Thrillist's content marketing arm has launched a new online publication, Supercall, that dwells on the liquor industry. It has Diageo as a major sponsor, but only 5-10% will be devoted to its brands. ...Read the whole story

Bring Out The Entertainer In Your Audience With Interactive Video Campaigns

What do entertainment marketers get when they cross video marketing with user-generated content? An audience full of social stars just dying for their next close-up. ...More