Tuesday, January 24, 2017

    Around The Net

    • So People Do Watch VevoVariety

       Vevo has a huge audience, and third-party data from ComScore proves. Videos from the major-label owned streaming service were watched by 97 million Americans, or 25% of the U.S. population,  during the month of October, according to new data from comScore. Variety says 56% of that audience only accessed Vevo via phone or tablet.  (ComScore formerly only measured viewing data from desktop PCs.) And 43% of Vevo watchers also watched YouTube in October.  ...Read the whole story

    What's Working -- And Not -- In TV Measurement? Q&A With Lotame's Ryan Reed

    Ryan Reed, director of television and video solutions at Lotame, started his career at Matrix Solutions, creating sales software for local television groups. "That was a crash course in TV ad sales, going around to local ...More