Thursday, July 2, 2015
  • Survey: Facebook Ranks High In Consumer Trust

    Just beating out print newspapers, consumers consider Facebook to be the most trusted source of content created by brands and companies. Among other channels, email, TV, and news and special interest Web site also ranked highly on the trust scale. ...Read the whole story

  • TV Nets Rally, Fail To Reach Consensus On Controversial Nielsen Expansion Plan

    As Nielsen prepares to make the biggest changes to its national TV ratings methods since it introduced the people meter in 1987, some of its biggest customers -- broadcast and cable networks -- held a vote to determine whether they should put pressure on Nielsen to delay the move past this fall when it is scheduled to start. The vote, which was organized by the newly anointed Video Advertising Bureau (VAB, formerly the Cabletelevision Advertising Bureau), failed to reach a consensus, and the bureau resolved to take no official stance, but to continue monitoring the situation as the new ratings ... ...Read the whole story

  • With Doors Opening In Cuba, WPP Establishes A Beachhead

    The holding company has set up an office in Havana's business district and is talking with a number of Cuban companies about local partnership opportunities. It's also advising its international clients about entering the market. The move comes as the Obama Administration has said it will restore diplomatic relations with Cuba. ...Read the whole story

Around The Net

  • Facebook Tweaks LogoBrand Channel

    Facebook just debuted a new logo, which, to the untrained eyes, looks a lot like its old logo. “There are multiple changes that, although perhaps considered subtle by the Facebook team, heavily affect the appearance of the new wordmark,” the design pros writing for Brand New blog write. “The problem is that, for lack of a better thought, it does not compute.”  ...Read the whole story

  • Hulk Hogan Sex Tape Trial Against Gawker PostponedGawker

    Gawker reports that its upcoming courtroom battle with Hulk Hogan, which had been slated to begin on Monday, has been postponed for at least one month. The wrestler and TV personality, whose real name is Terry Bolea, is suing Gawker for $100 million for allegedly invading his privacy by posting excerpts of a sex tape. ...Read the whole story

Facebook Introduces Ads in Suggested Videos

Facebook is building a video empire but many publishers have been wondering how exactly they're going to monetize their product, putting the world's largest social network at a disadvantage relative to Google's YouTube. According to Variety ...More