• Evian Unleashes Social Follow-Up To 'Baby & Me 2'

    In addition to having released a teaser video prior to debuting the full-length "Baby & Me 2" Spidey creative, the water brand is running a post-release social campaign, through agency We Are Social, that's designed to leverage the interest around the new movie that it ties into. ...Read the whole story

  • AdRoll Raises $70M, Places Bets On Mobile, International Expansion

    Retargeting firm AdRoll on Monday announced it has closed a $70 million Series C round of funding led by Foundation Capital. The company has now raised a total of $89 million, meaning the new round alone accounts for just under 80% of all of AdRoll's funding to date. RTM Daily spoke with Suresh Khanna, SVP of sales and operations at AdRoll, about the big round and what the company plans to do with the money. First and foremost, Khanna said the company will double down on mobile, noting that it will be the "primary focus" of the investment round. ...Read the whole story

  • TiVo's Top 10 'Less' List: C7 Costs Them $88 Million Per Season

    At a time when the major TV networks are hyping the shift to so-called "C7" ratings (love same day average commercial ratings, plus seven days of recorded playback) vs. Madison Avenue's current standard C3 (three days of recorded playback), TiVo Research released an analysis this morning estimating that the major broadcast networks are losing as much as $88 million per first-run season for their top 10 shows alone. ...Read the whole story

  • TV, Not Digital, Propels Madison Ave. Spending, Twitter Surges 155%

    Digital media may have the fastest organic growth rates, but it was the traditional medium of television that catapulted Madison Avenue's media spending during the first quarter of the year. Total media buys processed by the major agency holding companies pooling their data through Standard Media Index jumped 18% over the first quarter of 2013, thanks in large part to blockbuster TV events -- especially coverage of the Sochi Olympic Games, the NCAA college basketball tournament, the Academy Awards, and AMC's season finale of "Walking Dead." ...Read the whole story

Where's The Whistleblower? The Problem With Mobile Pre-Roll

The expected experience of mobile pre-roll is that a video advertisement will appear immediately before the editorial video content in the same video player. Much of what is being sold today does not meet this litmus test. There is much greater scarcity of mobile pre-roll than the industry recognizes -- and the market needs a whistleblower. ...More

  • Smaato Says 'Automate More,' Gives Buyers 'Raw' Real-Time Data

    Included in the real-time-ification of media trading is a hunger for faster analytics. Smaato, a mobile ad exchange, sees additional, improved automation as a major benefit of real-time analytics. To foster that additional automation, the company last week announced an upgrade to its offering to provide "business intelligence data on all auctions" to demand-side platforms (DSPs) in real-time. ...More

  • "Lean Back" TV Experience Now Includes Streaming Content Directly

    According to the latest Horowitz Associates State of Cable & Digital Media study, TV content viewers say they spend 20% of their viewing hours streaming content, compared to 13% in 2013. This change has been driven by an increase in streaming directly to the TV set, which will impact viewers' relationships to TV providers and network brands, concludes the report. ...More

  • Between A Rock And A Hard Place: Why TV Isn't Anywhere On The WWE Network

    The WWE Network is the greatest thing I've ever seen. Okay, that overstates the case a bit. So how about: Assessed in the broader context of human experience, the WWE Network ranks behind sunlight, indoor plumbing and relaxed-fit pantswear. But as a detail-attentive leveraging of an established media property's past and current content, it sets the standard for everything to follow. It feels like the future. A few years from now, we're going to look back on its debut as the first shot fired in a revolution. ...More