Tuesday, May 3, 2016

Around The Net

  • What Some Major Buyers Think Of NewFronts Wall Street Journal

    Four major buyers size up NewFronts; in general, NewFronts is still a showcase, not a marketplace; the NewFronts' length is too long; and it's nice to have an organized event to show what's new out there. ...Read the whole story

  • NewFronts: New Channels, More VR, For Refinery29 Adweek

    Refinery29  announced two new YouTube channels, celebrity collaborations, brand partnerships, a virtual reality project and a new data mining program. ...Read the whole story

  • Why Marissa Mayer Couldn't Save Yahoo Bloomberg Businessweek

    Marissa Mayer said she needed three years to turn Yahoo around. It didn’t happen. What did happen? “The most commonly discussed charge against Mayer … is that she’s guilty of micromanagement,” Bloomberg Businessweek writes. The, there are those that say, “Any turnaround at Yahoo was probably doomed from the start.” ...Read the whole story

  • Virool Launches Programmatic Mobile Video Vertical Ad Unit Via Rubicon Project's Marketplace Yahoo

    Video distribution platform Virool and Rubicon Project have launched a new vertical video unit for advertisers and publishers, according to a report on Yahoo Finance. Vrool's new outstream unit called Vertical Reveal dynamically embeds vertical video messages into related editorial content on the mobile Web. Rubicon Project will serve as Virool's initial launch partner to offer programmatic buying and selling, as well as direct order automation, of the Vertical Reveal ad units. ...Read the whole story

  • Taboola Launches Virtual Reality Challenge Taboola Blog

    Writing on the Taboola blog, CEO Adam Singolda waxes prophetically about his enthusiasm for vritual reality. After delivering a keynote at LA Hacks, one of the largest Hackathons in the U.S., Singolda decided to launch the "Taboola Virtual Reality Challenge". The Challenge involves a space where people can enjoy Taboola's personalized video recommendations from publishers including NBC, CBS, The Atlantic and more. The site says: "It should be a world of discovery unlike any other! Where the forces of entertainment, information and personalization join together." The winner gets a week-long trip to Tel Aviv (Taboola's headquarters) to hang out with the ... ...Read the whole story

  • Adblock Plus Launches Payment Tool For Online Content Wall Street Journal

    Ad-blocking software provider Adblock Plus is launching a feature that will allow users to pay Web sites for content, which could help those sites recoup some revenue from visitors who choose to avoid ads, according to a report in The Wall Street Journal. In conjunction with a partnership with Sweden-based content-funding startup Flattr, "Adblock Plus users will be given an option to specify how much money they wish to contribute collectively every month to the websites they visit, Adblock Plus parent company Eyeo GmbH said Tuesday. The companies are calling the program 'Flattr Plus.'" The Journal reports that "Flattr and Adblock ... ...Read the whole story

Agencies And Brands Have Upped Digital Video Ad Spend 114 Percent

Confirming the importance of the NewFronts, 8 out of 10 respondents said their attendance at the 2015 NewFronts resulted in increased spending on original digital video content in the 12 months that followed. ...More