Ooyala Puts YouTube at Publisher's Command by Steve Smith

For many small and medium publishers video has become in 2010 what images have been online for years, an indispensable way to make an article feel more compelling to the reader. Just as many bloggers and other publishers always rooted around the Google Image search engine to find just the right illustration for a text piece, now many of them are hunting around for just the right contextually relevant video to pull into a page. And of course the best source for videos on just about anything is still YouTube. The problem, of course, is that YouTube video embeds offer ...Read the whole story

  • Al Gore Wants To Democratize Television, Leaks 'Crowdsourced TV' by Joe Mandese

    What if you could flip the mass media power of the TV industry funnel, making your viewers your producers, and then using communities to source, distribute and promote professionally curated content? Well, then you might have something that looked a little bit like user-generated video portal YouTube combined with a traditional television network. That appears to be what Current Media plans to introduce soon, Chairman Al Gore hinted at during the closing keynote Tuesday at MEDIA magazine's Outfront Conference in New York. ...Read the whole story

  • FiOS To Carry YouTube, Internet Radio by Erik Sass

    Verizon announced an array of expansions and new capabilities in its digital FiOS TV service Tuesday, which should make it easier for subscribers to consume Internet media via their TVs. ...Read the whole story

  • Tremor Media Secures Millions In VC Funds by Laurie Sullivan

    Video ad network Tremor Media reported Wednesday securing $40 million in venture capital funding led by Draper Fisher Jurvetson Growth Fund, with participation from DFJ and Triangle Peak Partners. ...Read the whole story

  • hospitality Great Wolf Resorts Teams With L'il Critters by Tanya Irwin

    Children's nutrition will be at the forefront of the partnership through several initiatives, including a "My Healthy Habits" video contest that will award a family with a three-night vacation package to Great Wolf Lodge. In addition, L'il Critters will be promoted through Wolf Tracks, Lodge Life Guides, sampling, social media and electronic communications. ...Read the whole story

  • Nielsen: More TV In Homes by Wayne Friedman

    For video consumers, it's not only a case of more new digital screens from new video devices, but more traditional TV screens in the home. Nielsen says the number of TV sets in 2009 had its largest-ever year-over-year increase since 2006 -- now just under three TVs per home. ...Read the whole story

Blinkx Adds Behavioral Targeting To Video Site by Laurie Sullivan

The video search engine introduced behavioral targeting services Tuesday supported by AdHoc, the company's contextual video advertising platform. ...More

  • Where's The Pandora App For Video? by Matt Berry

    Hot on the heels of the NAB Show and the much-anticipated April 3rd arrival of the iPad, Netflix and broadcast networks ABC and CBS recently announced moves to offer video applications for the iPad. While CBS is relying on the HTML5-served video that will allow fans to access shows like "Survivor" and others using the iPad's built-in Safari Web browser, ABC appears to have taken a different approach, relying on a standalone app with HTTP-streaming inside Apple's QuickTime library. ABC's move to launch its own iPad application rather than relying upon a browser-based experience is really a game-changer in the ...More

  • Signal Weak On Mobile TV by Mark Walsh

    TV broadcasters made a splash this month at the NAB conference in Las Vegas when they announced plans to create a new mobile video service. The ambitious effort backed by a dozen companies including Fox, NBC Universal and Gannett Broadcasting would use existing spectrum to power news and entertainment programming to up to 150 million U.S. cell customers. ...More

  • How Well-Stocked Is Your Video Toolbox? by Matthew Shaw

    A good video marketing arsenal is overstocked at all times. You need to have the tools to deliver a video email to a target audience at a moment's notice, to push a video out to your social network in reaction to some game-changing event in your industry, to inform multiple departments of product changes, and so on. There are lots of tools that specialize in each of these things, and there are appropriate times to use them. But in order to use these tools, you must first own them and be familiar with their operation. ...More