Toasted Galifianakis, Trippy Pages and a Stoned Pynchon Keep Book Trailers Hip by Steve Smith

Go ahead and marvel over the digital wizardry of the latest branded viral video, but if you want a safe haven of genuine creativity and flat out hip weirdness, then try on some of the top book trailers from last year. Last week the 2010 Moby Awards were given in a strange assemblage of categories for the online videos that have now become a standard part of book publishing. ...Read the whole story

  • Metacafe Launches Movie Site, Courts Ad Dollars by Wayne Friedman

    The mostly independent film and video site Metacafe has launched a new broader area, Metacafe movies, hoping to grab more of the mainstream movie fanatic and big advertising dollars from movie studios. ...Read the whole story

  • food Kraft Bull's-Eye Urges 'Bold Choice' For BBQ Fans by Karlene Lukovitz

    The decision to invest in a new campaign for the brand, which is also launching four new flavor varieties, was based on the growing popularity of barbecuing, reports Bull's-Eye brand manager Noelle O'Mara. That growth is being spurred both by the economy-driven trend to more eating at home, and by consumers' interest in chicken as a healthy main course and their desire to find tasty, new ways to prepare it, she notes. ...Read the whole story

  • beverages Genesee Tries Ironic Touch For Genny Light by Karl Greenberg

    The campaign comprises radio, point-of-purchase, social media and online videos that posit the brew as "Official Beer of Chet Hammerton." Hammerton, invented by the agency, spouts "Chet-isms" at www.ChetHammerton.com, appears in videos and generally is meant to evince the American-blue-collar-dude ethos. ...Read the whole story

Five Ways To Build On A Hit Video by Josh Spector

If you produce online videos, you've probably spent a lot of time thinking about what it will be like when your creation goes "viral." But the chances are you've spent significantly less time thinking about what will happen after your video takes the Internet by storm. Here's five tips for how you can best capitalize on a successful video, so that you don't just become a one-hit wonder. ...More

  • Cable Show Identifies Our Three-Screen Opportunity by Michael Kokernak

    Two weeks ago at the NCTA's The Cable Show, the iPad was linked to a set-top box. Data was exchanged between the two devices. The technical process of linking a set-top box, a mobile device, and the Internet is now possible. The linkage of these three screens has been more evolutionary, rather than revolutionary, and perhaps that is why the full potential of this opportunity is not yet understood. ...More

  • Conan's Rethinking The Future Of Network Television -- And So Am I by Matt Berry

    Not sure if you had the chance to catch Conan O'Brien's interview with Google, but I did, and I think he is onto something. In the interview, Conan talks about how network television is essentially becoming dated, referencing his recent split from "The Tonight Show" and how he has been reaching millions of fans through Twitter to promote his new TBS gig, as opposed to relying on television to reach his massive fan base. So what's next in terms of online content and television? Is there a fusion model out there where both can exist harmoniously? ...More