Young and Short: Online Video Driven by Youth Watching Clips by Steve Smith

While full-episode TV re-viewing seems to have gotten much of the press and even advertiser attention in recent years, new research sponsored by short-form hub Metacafe begs to differ with some conventional wisdom. In its annual sponsored study of online video habits from Frank N. Magid, Metacafe says that 63% of digital video viewers watch music videos, movie trailers, TV clips, sports or video game content, while only 40% tend to watch full-length TV shows or movies. Still the preference continues to be for professionally produced content of all kinds, which is watched by 76% of all users and more ...Read the whole story

  • Pay To Play: Is Hulu Plus A Step Away From An Ad-Supported Model Or The New Freemium Norm? by Gavin O'Malley

    Beginning what some analysts see as the beginning of a slippery slide away from wholly ad-supported models, Hulu on Tuesday debuted Hulu Plus -- its premium service that will charge consumers $9.99 a month for carte blanche content access over multiple platforms. Hulu Plus, which will include some advertising, could be seen as an admission that advertising alone is not enough to support premium content online. ...Read the whole story

  • Report: Short-Form Video Still King by Gavin O'Malley

    Citing the success of Hulu and various efforts by YouTube, recent reports have heralded the dramatic rise of long-form video content. That said, consumers still far prefer watching short -- if not quite consumer-generated -- media, according to new research conducted by research/consulting firm Frank N. Magid Associates on behalf of video site Metacafe. ...Read the whole story

Best If Viewed By December 2013 by Andrew Budkofsky

With the avalanche of video and technology that's plowing through the consumer marketplace, is there a chance that the broadcast market will survive? As the upfront market wraps up, advertisers will spend billions on broadcast, cable and syndication programming. But as we all know, agencies and clients are preparing to invest in "video" as well -- not VOD, and not podcasting per se -- but specifically online video. ...More

  • What YouTube's and MySpace's TV Lessons Can Teach Facebook About Online Video by Ashkan Karbasfrooshan

    Last week, Facebook's CEO Mark Zuckerberg admitted that over the past few years he's suffered from Twitter envy, probably focusing a bit too much on that media darling. Today, with location-based startups getting all the attention, one would think that Zuckerberg is about to let history repeat itself by worrying too much about how to recalibrate Facebook to clash against upstarts Foursquare, Gowalla and company. That's not the battle Zuckerberg needs to focus on, at all.Truth is, while Google is planning to launch Facebook competitor Google Me, Zuckerberg should focus more on online video, in particular the lessons that both ...More