Tuesday, July 27, 2010
  • Clients Weigh In On Nielsen Plan To Give Less 'Weight' To Internet Households

    Nielsen will huddle with clients this morning to discuss a controversial plan to begin mathematically adjusting its TV ratings estimates this fall based on several new factors, including the number of households in its sample that have computers with broadband Internet access. The adjustments, known in the parlance of the TV ratings business as "weighting controls," are designed to make Nielsen's audience estimates more representative of the actual TV universe by giving greater mathematical weight to viewers who are underrepresented in its sample, or giving less weight to those who are overrepresented. Based on estimates Nielsen began providing clients over ... ...Read the whole story

  • Tweeters Star In Wheat Thins TV Ads

    "The social media conversations about Wheat Thins and viral effect are really underway now, and the enthusiasm for the brand is very clear," says Kraft's Jim Low. "These conversations continue to become increasingly important, and we're actively engaged in them on an ongoing basis" -- taking care to engage as a meaningful participant, rather than come off as promotional or intrusive, he adds. ...Read the whole story

  • NFL Streams Pre-Season Games

    Even as the NFL becomes more popular, its pre-season games seem to become less compelling each summer. But those readying for fantasy drafts still have an interest. And to tap into that tech-savvy, zealous segment, the league will make all its pre-season games available on the Web starting in about 10 days. ...Read the whole story

  • BuzzLogic Secures $8.8 Million, Adds New Ad Format

    Blog ad network BuzzLogic Tuesday announced an $8.8 million venture funding round and the rollout of a new custom ad unit geared to driving social media engagement around a brand or promotion. The new BuzzRoll display ad format introduced today is aimed at encouraging blog readers to interact with and share everything from company blog content and Twitter feeds, to video and Facebook applications. ...Read the whole story

    The Evolution Of Paid Video Syndication

    Long-form video (anything longer than 30 seconds) can be distributed using a variety of mechanisms. As most industry folks are aware, generating incremental audience for these videos has largely revolved around structuring revenue share arrangements with ...More