Justin Timberlake thinks the customers for 901 Tequila are "smart," too smart to be sold to in the obvious ways. "We're not car salesmen" he explains in a video about … Read the whole story
Nielsen will huddle with clients this morning to discuss a controversial plan to begin mathematically adjusting its TV ratings estimates this fall based on … Read the whole story
"The social media conversations about Wheat Thins and viral effect are really underway now, and the enthusiasm for the brand is very clear," says … Read the whole story
Long-form video (anything longer than 30 seconds) can be distributed using a variety of mechanisms. As most industry folks are aware, generating incremental audience … Read the whole story
It's inevitable that we see some consolidation in the video content and technology sectors. The only question is, who will be doing the buying? … Read the whole story
Even as the NFL becomes more popular, its pre-season games seem to become less compelling each summer. But those readying for fantasy drafts still … Read the whole story
Blog ad network BuzzLogic Tuesday announced an $8.8 million venture funding round and the rollout of a new custom ad unit geared to driving … Read the whole story