'We're Not Car Salesmen': Justin Timberlake Drinks the Brandertainment Tequila-Ade by Steve Smith

Justin Timberlake thinks the customers for 901 Tequila are "smart," too smart to be sold to in the obvious ways. "We're not car salesmen" he explains in a video about the videos he directed for the 901 Tequila brand at 901Stories.com. Apparently Timberlake is also the CEO of the "ultra-premium" tequila brand, so he is vested in this project on a few levels. ...Read the whole story

  • Clients Weigh In On Nielsen Plan To Give Less 'Weight' To Internet Households by Joe Mandese

    Nielsen will huddle with clients this morning to discuss a controversial plan to begin mathematically adjusting its TV ratings estimates this fall based on several new factors, including the number of households in its sample that have computers with broadband Internet access. The adjustments, known in the parlance of the TV ratings business as "weighting controls," are designed to make Nielsen's audience estimates more representative of the actual TV universe by giving greater mathematical weight to viewers who are underrepresented in its sample, or giving less weight to those who are overrepresented. Based on estimates Nielsen began providing clients over ...Read the whole story

  • food Tweeters Star In Wheat Thins TV Ads by Karlene Lukovitz

    "The social media conversations about Wheat Thins and viral effect are really underway now, and the enthusiasm for the brand is very clear," says Kraft's Jim Low. "These conversations continue to become increasingly important, and we're actively engaged in them on an ongoing basis" -- taking care to engage as a meaningful participant, rather than come off as promotional or intrusive, he adds. ...Read the whole story

  • NFL Streams Pre-Season Games by David Goetzl

    Even as the NFL becomes more popular, its pre-season games seem to become less compelling each summer. But those readying for fantasy drafts still have an interest. And to tap into that tech-savvy, zealous segment, the league will make all its pre-season games available on the Web starting in about 10 days. ...Read the whole story

  • BuzzLogic Secures $8.8 Million, Adds New Ad Format by Mark Walsh

    Blog ad network BuzzLogic Tuesday announced an $8.8 million venture funding round and the rollout of a new custom ad unit geared to driving social media engagement around a brand or promotion. The new BuzzRoll display ad format introduced today is aimed at encouraging blog readers to interact with and share everything from company blog content and Twitter feeds, to video and Facebook applications. ...Read the whole story

The Evolution Of Paid Video Syndication by Alex Rowland

Long-form video (anything longer than 30 seconds) can be distributed using a variety of mechanisms. As most industry folks are aware, generating incremental audience for these videos has largely revolved around structuring revenue share arrangements with third-party publishers. Under this arrangement, third-party sites sell the advertising avails and split the revenue with the producer. This type of syndication model works fine for content that is evergreen, but there is simply no way to guarantee that a specific number of targeted viewers will watch the content during a specific time frame. ...More

  • Why Ad Rep Firms And Networks Might Start Buying Content Sites by Ashkan Karbasfrooshan

    It's inevitable that we see some consolidation in the video content and technology sectors. The only question is, who will be doing the buying? That list is long and varied, and don't be surprised if ad rep firms and ad networks jump into the fray. ...More