Get Me Creative! Repurposed Spots May Brand But Not Sell by Steve Smith

From the time streaming media became a serious business for advertising, ad tech companies and the more forward-thinking guys at creative agencies lamented the ubiquitous repurposed 15 and 30. Give us creative that fits the medium, the screen, the attention span and the content size of online video experience, they said. And yet any cursory look at most major media sites demonstrates that the pre-roll is dominated by familiar TV spots. Now Dynamic Logic adds to the argument with research showing that repurposed TV ads do indeed raise brand awareness more effectively than other kinds of online ads. Perhaps that ...Read the whole story

  • Enpocket Founder Adds Mobile And Video To DataXu DSP Platform by Laurie Sullivan

    DataXu launched Tuesday what CEO Mike Baker calls the next generation of demand side platform (DSP) technology that lets advertisers measure, buy, and optimize ad placements across online, video and mobile display channels in real-time, impression by impression. ...Read the whole story

  • automotive Toyota Does Open-Mike For Camry, Corolla by Karl Greenberg

    Toyota is launching a Web series as part of its AutoBiography social media campaign to promote Camry and Corolla. The new video series running on Break Media's network of sites features standup comics doing monologues about their first cars. The new video series, "Standup Stories," has six comedians riffing on the theme. ...Read the whole story

  • regulation ANA Sides With Video Game Publishers by Karl Greenberg

    The brief, urging the U.S. Supreme Court to agree that California should not be able to restrict violent images and speech, says a long aesthetic history of violence supports the point -- from Homer ("Menelaus hacked Pisander between the eyes, the bridge of the nose, and bone cracked, blood sprayed and both eyes dropped at his feet to mix in the dust") to the Brothers Grimm fairy tales and Tom and Jerry cartoons. ...Read the whole story

  • 'Sunday Night Football,' 'Fred' Deliver by Wayne Friedman

    Over the weekend, on the eve of the new broadcast TV season, NBC's "Sunday Night Football" and a kid named Fred on Nickelodeon scored big TV results. "Sunday Night Football" posted the first-best results ever for the series. ...Read the whole story

  • What Entertains Kids On Mobile by Laurie Sullivan

    The majority of mobile entertainment devices used by parents and kids host less than 20 apps geared toward children, but about 7% host more than 60 apps for a child, according to The NPD Group Kids' Mobile Entertainment & Apps study released Monday. ...Read the whole story

Are We There Yet? by Karen Herman

In his Archive of American Television interview back in 1997, Hugh Downs, who got his start in radio, said this of TV's first years: "I thought it was a gimmick like 3-D movies and it would just go away... I saw in a relatively short time that it was here to stay, and that I'd better move toward participating in it." There is a similar conflict happening now between the established medium of television and original Web content. ...More

  • Yahoo's Road To $10B In Revenues Will Have To Come Through Video by Ashkan Karbasfrooshan

    In the past, we've looked at how YouTube can generate more revenue and what Facebook can expect as it wades increasingly into online video. Today, we'll look at Yahoo in the context of the rumor that the Sunnyvale-based company is gunning for 1 billion users and $10 billion in annual revenues within three years, or 2014. ...More