Tuesday, September 21, 2010
  • Enpocket Founder Adds Mobile And Video To DataXu DSP Platform

    DataXu launched Tuesday what CEO Mike Baker calls the next generation of demand side platform (DSP) technology that lets advertisers measure, buy, and optimize ad placements across online, video and mobile display channels in real-time, impression by impression. ...Read the whole story

  • Toyota Does Open-Mike For Camry, Corolla

    Toyota is launching a Web series as part of its AutoBiography social media campaign to promote Camry and Corolla. The new video series running on Break Media's network of sites features standup comics doing monologues about their first cars. The new video series, "Standup Stories," has six comedians riffing on the theme. ...Read the whole story

  • ANA Sides With Video Game Publishers

    The brief, urging the U.S. Supreme Court to agree that California should not be able to restrict violent images and speech, says a long aesthetic history of violence supports the point -- from Homer ("Menelaus hacked Pisander between the eyes, the bridge of the nose, and bone cracked, blood sprayed and both eyes dropped at his feet to mix in the dust") to the Brothers Grimm fairy tales and Tom and Jerry cartoons. ...Read the whole story

  • 'Sunday Night Football,' 'Fred' Deliver

    Over the weekend, on the eve of the new broadcast TV season, NBC's "Sunday Night Football" and a kid named Fred on Nickelodeon scored big TV results. "Sunday Night Football" posted the first-best results ever for the series. ...Read the whole story

  • What Entertains Kids On Mobile

    The majority of mobile entertainment devices used by parents and kids host less than 20 apps geared toward children, but about 7% host more than 60 apps for a child, according to The NPD Group Kids' Mobile Entertainment & Apps study released Monday. ...Read the whole story

    Are We There Yet?

    In his Archive of American Television interview back in 1997, Hugh Downs, who got his start in radio, said this of TV's first years: "I thought it was a gimmick like 3-D movies and it would ...More