From the time streaming media became a serious business for advertising, ad tech companies and the more forward-thinking guys at creative agencies lamented the ubiquitous repurposed 15 and 30. Give us creative that fits the medium, the screen, the attention span and the content size of online video experience, they said. And yet any cursory look at most major media sites demonstrates that the pre-roll is dominated by familiar TV spots. Now Dynamic Logic adds to the argument with research showing that repurposed TV ads do indeed raise brand awareness more effectively than other kinds of online ads. Perhaps that ...
DataXu launched Tuesday what CEO Mike Baker calls the next generation of demand side platform (DSP) technology that lets advertisers measure, buy, and optimize ... Read the whole story
In his Archive of American Television interview back in 1997, Hugh Downs, who got his start in radio, said this of TV's first years: ... Read the whole story
In the past, we've looked at how YouTube can generate more revenue and what Facebook can expect as it wades increasingly into online video. ... Read the whole story
Toyota is launching a Web series as part of its AutoBiography social media campaign to promote Camry and Corolla. The new video series running ... Read the whole story
The brief, urging the U.S. Supreme Court to agree that California should not be able to restrict violent images and speech, says a long ... Read the whole story
Over the weekend, on the eve of the new broadcast TV season, NBC's "Sunday Night Football" and a kid named Fred on Nickelodeon scored ... Read the whole story