From the time streaming media became a serious business for advertising, ad tech companies and the more forward-thinking guys at creative agencies lamented the ubiquitous repurposed 15 and 30. Give … Read the whole story
DataXu launched Tuesday what CEO Mike Baker calls the next generation of demand side platform (DSP) technology that lets advertisers measure, buy, and optimize … Read the whole story
In his Archive of American Television interview back in 1997, Hugh Downs, who got his start in radio, said this of TV's first years: … Read the whole story
In the past, we've looked at how YouTube can generate more revenue and what Facebook can expect as it wades increasingly into online video. … Read the whole story
Toyota is launching a Web series as part of its AutoBiography social media campaign to promote Camry and Corolla. The new video series running … Read the whole story
The brief, urging the U.S. Supreme Court to agree that California should not be able to restrict violent images and speech, says a long … Read the whole story
Over the weekend, on the eve of the new broadcast TV season, NBC's "Sunday Night Football" and a kid named Fred on Nickelodeon scored … Read the whole story
The majority of mobile entertainment devices used by parents and kids host less than 20 apps geared toward children, but about 7% host more … Read the whole story