It is amazing how quickly you get spoiled by the expectation of ubiquitous on-demand video. When it is taken away, the void is palpable. We keep hearing that broadband coverage … Read the whole story
While the decline in pay TV subscribers may have astonished putative experts, it was unsurprising to early adopters with computers attached to our TVs. … Read the whole story
Redbox has a digital plan: If you can't beat 'em, join 'em. Looking at what Netflix is doing, Redbook strategists must have said: "Hey, … Read the whole story
Content, commerce, community: the 3 Cs that served as the foundation to any portal strategy. In the 1990s, a portal was synonymous with power. … Read the whole story
Most of the new campaign executions rely on what the marketer terms "Twitter-centric talent" to generate attention and buzz among young adults, in particular. … Read the whole story