Will They Pay Per View? by Steve Smith

UStream has evolved quickly into a familiar brand to video junkies and jockeys looking for the one of the quickest, cheapest, easiest ways to get their video online in real-time. Just about anyone can turn a cam onto an event and broadcast it live, and for free, through the service. Until now this has been a hoot and a great resource for us all, but someone has to make some serious money off of all this bandwidth and streaming. The company launched a business-oriented platform called Watershed to service those who want to pay for advanced services and even insert ...Read the whole story

  • automotive Hyundai Effort Urges 'Don't Be A Sheep!' by Karl Greenberg

    You don't have to be a sheep and you don't have to accept conditioning. No, it's not a political slogan from a George Orwell novel. It's the theme of Hyundai Motor America's new ad campaign for the 2011 Elantra. The automaker is touting both Elantra and Sonata with four new ads, some of which will run as part of its buy on the Super Bowl. ...Read the whole story

  • Rhythm: Mobile Video Advertisers Up Eightfold In 2010 by Mark Walsh

    The mobile video audience may still be small, but that doesn't mean advertising in the emerging category isn't gaining ground. More than 200 Fortune 500 brands including Dell, Toyota and Kraft in 2010 ran mobile video campaigns, up from just 25 a year ago. In the fourth quarter alone, 70 major brands ran mobile video ads, according to a new report from mobile ad network Rhythm NewMedia. ...Read the whole story

  • What A Job: FINS.com Launches Multimedia Effort by Aaron Baar

    A year after a relatively quiet launch to serve financial services professionals, FINS.com, a job search and career management site and service from The Wall Street Journal, is getting ready to make a splash with a multimedia advertising and marketing campaign that will include television, Internet video, print and social media. ...Read the whole story