Are Apps the New Music Video? by Steve Smith

When MTV launched oh so many years ago, the genuine revolution in music creation and consumption opened with the Buggles' catchy and clever "Video Killed the Radio Star." The self-styled launch of a new model for music video apps arrived this week with a much less promising ante -- the Black-Eyed Peas' BEP360. I admit that I am the last one to criticize anyone's musical taste. My family complains regularly that I have to revise the playlist on the iPod that runs through the car stereo, "because the Keith Richards' guitar opening to 'Street Fighting Man' stopped being cool fifty ...Read the whole story

  • automotive Kia Pulls Out Stops To Promo '11 Optima by Karl Greenberg

    This year, Kia is taking a page out of sibling Hyundai's big-voices, big-places strategy to promote its 2011 Optima and other vehicles. The Irvine, Calif.-based automaker is not just advertising in the Super Bowl along with Hyundai and getting vehicles in the new series "Nikita" on The CW Network. ...Read the whole story

  • Tidal Taps MTV's Herman As Chief Product Officer by Gavin O'Malley

    Video ad technology firm TidalTV on Monday is expected to name Brad Herman as chief product and media officer. In this newly created position, Herman will be responsible for setting and executing product strategy, while also managing the supply side of TidalTV's operations, including driving inventory strategy and managing publisher relationships. ...Read the whole story

An Integrated Approach To Online Video And Social Media Marketing by David Murdico

There's a wealth of information available contrasting online video advertising and broadcast advertising, traditional marketing to online marketing, whether or not social media will kill PR, push advertising vs pull marketing, lean-back versus lean-forward and on and on. Maybe the time has come to stop pointing out the disparities or trying to figure out which is better -- and to start capitalizing on the similarities, identifying the places where the mediums intersect and, more importantly, where they can be benefit each other in the bigger picture. ...More