No Funt-Factor: Jamba Loses Its Juice by Steve Smith

Last year Jamba Juice got its berries in a bunch over fast food outlets horning in on its smoothies market. So they fought back with a clever and very well-made commercial satire of a cheeseburger-flavored smoothie. You know the angle here. We don't try to make hamburgers, so why are they trying to make smoothies? Well this year the line has changed as Jamba Juice itself has discovered that expanding the menu might attract new customers. Okay we're all diversifying, now. This time, oatmeal is the battle ground. ...Read the whole story

  • automotive Kia Pulls Out Stops To Promo '11 Optima by Karl Greenberg

    This year, Kia is taking a page out of sibling Hyundai's big-voices, big-places strategy to promote its 2011 Optima and other vehicles. The Irvine, Calif.-based automaker is not just advertising in the Super Bowl along with Hyundai and getting vehicles in the new series "Nikita" on The CW Network. ...Read the whole story

  • AOL Taps Klum To Create Original Video, Blogs For Women by Gavin O'Malley

    No stranger to high-wattage partnerships, AOL has tapped Heidi Klum to co-create original programming for women. Klum and Full Picture Entertainment, the producers behind Project Runway, have signed on to create video, articles, blogs, and photo galleries focusing on fashion, beauty, parenting, arts and crafts, relationships. ...Read the whole story

Editors and Machines Can Not Only Coexist, They Can Collaborate by Adam Singolda

I read The New York Times every weekend. I wake up, retrieve it from my doorstep, make coffee and I read it, glancing up once in a while at the Manhattan skyline. It's a great experience for me. It's not that I can't get similar content on the web instead, or read it comfortably on my iPad, it's just that heft of the print edition reconfirms to me -- in a familiar way established over years of habit -- that someone I trust curated what I read, and by positioning where each story runs, real people are making recommendations on ...More

  • An Integrated Approach To Online Video And Social Media Marketing by David Murdico

    There's a wealth of information available contrasting online video advertising and broadcast advertising, traditional marketing to online marketing, whether or not social media will kill PR, push advertising vs pull marketing, lean-back versus lean-forward and on and on. Maybe the time has come to stop pointing out the disparities or trying to figure out which is better -- and to start capitalizing on the similarities, identifying the places where the mediums intersect and, more importantly, where they can be benefit each other in the bigger picture. ...More