Every elementary school student of the 1960s coveted those moments when the metal venetian blinds went down, the screen lowered over the smudge-ridden blackboard, and that massive Bell & Howell 16 millimeter projector was wheeled in by the AV dweeb to the middle of the room. Lesson-weary and restless, we finally got a lean-back visual moment - a class period eaten up by a film. If you were really lucky, it was the twentieth showing of "Donald in Mathemagic Land" or the Capra-directed "Our Mr. Sun." This was an early pre-branded entertainment variety of corporate video we might call "branducation." ...Read the whole story
During the fourth quarter, brands saw average video viewing time double to just over two minutes, as the overall number of views also doubled. That suggests marketers are improving the quality of their content and connecting with receptive audiences. ...Read the whole story