Trendy beer merchant Stella Artois has brewed a fun and highly elaborate promotion that leverages Mad Men chic, user-gen content, and an alternative reality premise. Whether it will prove a … Read the whole story
TidalTV is bringing its suite of video targeting and optimization capabilities to mobile video, giving mobile video publishers and advertisers access to the same … Read the whole story
The number of ad networks has mushroomed in recent years. Some of them were born from technologists building a better mousetrap; others resulted from … Read the whole story
Comcast is straddling two burgeoning marketplaces -- Spanish-language media and video-on-demand -- with this week's launch of Xfinity TV, a cross-platform Spanish-language entertainment package … Read the whole story