Random Acts Of Watching: Roku, Facebook And Crackle News by Steve Smith

As the news cycles wind down for Easter weekend and this Good Friday, I found myself picking up a bunch of small stories just in the normal course of my video voyages consumption. ...Read the whole story

Surprise! Mobile Video Inventory Now Far Exceeds Demand by Dan Mosher

Contrary to popular belief, mobile video inventory is now far outstripping the demand from advertisers -- and many players in the ecosystem have an incentive to present mobile inventory as being constrained. Well, the jig is up. As Ray Kurzweil says, we tend to think linearly but information technology scales exponentially. The confluence of three factors have driven this massive growth in mobile video inventory: ...More

  • Six Ways to Increase Digital Video Revenue by Steve Robinson

    With demand for streaming content clearly established, publishers have shifted from testing digital video advertising to bringing ad revenues toward parity with broadcast. Most publishers face two big hurdles to expanding revenues: Providing enough inventory to meet growing demand and fulfilling sold campaigns efficiently. ...More