Thursday, July 28, 2011
  • Got Game: Angry Birds Gets Serious About Ads

    Rovio plans to add advertisements in games running on Google's Android and Apple's iPhone operating systems, namely Angry Birds, which now counts more than 280 million global downloads. Nexage will support the strategy through the RTB Exchange, making it possible for the game maker to integrate ads. ...Read the whole story

  • Famed Chef Helps Safest Choice Eggs-plain Benefits

    The first two videos feature Giuliano Hazan using Safest Choice in preparing two recipes calling for raw or lightly cooked eggs -- tiramisù and spaghetti alla carbonara. The chef is also making live appearances on behalf of the brand, including some in-store cooking demonstrations, and more videos are likely to be developed. ...Read the whole story

  • Bank Of The West Breaks Brand Ad

    The concept is embodied in the commercial's catchphrase: "There's a spirit in the West that drives people to do more," which is spoken by Daniel Stern of "The Wonder Years." The target is both general consumer and business customers, says Heat president John Elder. ...Read the whole story

Under-The-Hood Of Over-The-Top

Earlier this year, I went over-the-top. No, not in the way I write fill-in columns and blog posts (I topped out in that process long ago). I went over-the-top as a TV viewing household, meaning, I ...More