Apple Rules Online Movie Sales and Rentals, But Wal-Mart Makes a Move by Steve Smith

Tablets and music players aren't the only markets Apple is dominating in the digital world. According to the latest market analysis of movie electronic sell-through (EST) and Internet video on demand (iVOD) services, IHS Screen Digest says that Apple iTunes is effectively fighting off competitors. The owner operator of the iTunes multimedia store saw its share of the market rise to 65.8% in the first half of 2011, up from 64.9% for the same period last year. IHS notes that Apple experienceD a dip in share last year as rivals like Amazon and Wal-Mart's Vudu service joined the Xbox-driven Microsoft ...Read the whole story

Five Tips For Shifting Your Brand's Strategy From Television To Digital by Jay Samit

To effectively reach consumers in the new social environment, brand managers need to learn how to translate their budgets into the digital realm, which also means understanding the advantages that digital can provide over television advertising. Here are five "Vs" to help guide the way as you shift your vision from television to digital -- beginning with opt-in video. ...More

  • More On Google's Insatiable Search For Technology by Laurie Sullivan

    Like the hunger for knowledge and the passion to make faster and better widgets, the engineer in Google Co-founder Larry Page will lead the cash-rich company on a path to devouring technology. Some will come from companies like Motorola -- sitting on the fence with a treasure trove of mobile patents at its feet, but not much foresight in what to do with them -- or from more unexpected sources. ...More

  • Youtube And Comscore Partnership Ushers In New Golden Era For Online Video by Ashkan Karbasfrooshan

    If comScore and Nielsen could display what a content producer's reach is on YouTube, then it would open up a whole new stream of RFPs from the larger ad agencies and marketers. Last week, YouTube and comScore announced a beta program with a few dozen content owners which did just that. ...More