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• YuMe Net: CPG Top Advertiser, Most Target Females by Gavin O'Malley

  Among all video advertisers, the consumer packaged-goods category remained the top spender during the second quarter of the year, according to new data from video ad network YuMe. ...Read the whole story

• Google Expanding TV Platform, Will Roll Out U.K. In 2012 by Steve McClellan

  Google chairman Eric Schmidt said the company would launch a version of its Google TV streaming product in the UK in early 2012. The company launched the U.S. version last year, but sales of the devices have remained sluggish. ...Read the whole story

• MTV's Video Music Award Sponsors Push Cross-Platform Integrations by David Goetzl

  Taco Bell is just one of MTV Video Music Awards sponsors using some form of in-show integration, which has helped MTV increase revenue for the event by a double-digit percentage. Apple, State Farm and Kia are among the marketers utilizing cross-platform promotional efforts. ...Read the whole story

• Privacy Icons Roll Out On Video Ads by Wendy Davis

  The you-are-being-targeted icons that began rolling out on banner ads late last year are now coming to video ads. Privacy company Truste has entered into an agreement with Adap.tv to carry the icons on the company's online ad platform. As of July, Adap.tv reaches more than 20% of the U.S. population, per comScore. ...Read the whole story

10 Things We Can Learn From Steve Jobs by Ashkan Karbasfrooshan

With Steve Jobs retiring from Apple, we look at his amazing run and list 10 lessons to media, video and content companies and executives. ...More

• Don't Ignore The Next Generation -- Join Them Early On by Adam Singolda

  New Yorkers tend to run each other over. It's "survival of the fittest," if you will. Some may still agree that this is still a fact, cutting out competitors, one at a time. But some NY-centric community efforts prove that this mentality is long dated, and perhaps unfashionable. Read on and you will find out what good will and dedicated community efforts are doing for the competitive tech startup marketplace. ...More

• Agencies Still Matter To Online Video: Five Reasons Why by Neil Perry

  Crowdsourced video production is changing the online video game, and some may think it will be at the expense of ad agencies. We've heard the complaints before. Agencies can be slow and expensive in the video creation process, which is why many folks have turned to alternative sources to obtain online video content, and that trend will surely continue. So who really needs ad agencies in this new creative production world? ...More