Monday, September 26, 2011
  • Cheech & Chong Hype 'Magic' (Fiber One) Brownies

    In a perhaps-inevitable latest iteration of marketers' use of '60s and '70s culture to woo Baby Boomers to food products with digestive and other health-oriented benefits, General Mills has launched videos featuring Cheech & Chong promoting its new Fiber One 90 Calorie Brownies.< ...Read the whole story

  • Visible Measures Advances, Conde Nast Owner Targets TV Ad Dollars For Social Video

    Social video analytics firm Visible Measures this morning said it closed on a $13 million round of financing led by DAG Ventures, but also including Advance Publications, the owner of consumer magazine publisher Conde Nast, which publishes titles such as Wired, The New Yorker, Vanity Fair and Vogue, and related websites as well as Epicurious.com and reddit.com. Other backers in the round included existing investors: General Catalyst Partners, Mohr Davidow Ventures, and Northgate Capital. ...Read the whole story

  • Ford Brings Real People To New Sync Web Site

    Ford is hoping a new website will help people "get" Sync, its multifarious voice-activated, in-vehicle connectivity system. The site is meant both to give owners a resource for the platform and to give people at the lower end of the purchase funnel a nudge toward Ford and Lincoln vehicles. ...Read the whole story

  • Vevo, Warner Music Lead YouTube Partner Rankings

    August marked the first month of official rankings for comScore YouTube Partner Reporting within its Video Metrix offering -- essentially offering a comparison of viewership across thousands of YouTube partner channels. Video music channels Vevo and Warner Music led all channels, with 60.6 million viewers and 30.9 million viewers, respectively. ...Read the whole story

The Ripple Effects Of 5Min's Exit To AOL

This week marks the one-year anniversary of AOL's acquisition of 5Min for $65 million. The purchase was a big deal because it marked the first large acquisition in online video since Google's $1.65 billion acquisition of ...More