• CPG Keeps Online Video Biz In Business

    From tasty snacks to toilet paper, consumer packaged-goods are keeping online video providers in business. More than any other category, CPG remained the top spender in the third quarter of the year, making up a full 23% of all video ad spending. ...Read the whole story

  • Digital Ad Spend Up, Better Metrics Needed

    Brands and agencies will increase spending on digital video advertising by 25% over the next 12 months, according to a new report from Casale Media. If accurate, that will amount to about 23.8% of total online ad budgets, it estimates. ...Read the whole story

  • New Technology Helps Brands Optimize Search Results

    Conductor released a feature Wednesday in its search engine optimization platform Searchlight that optimizes and measures digital assets, such as video and images, in Google's universal organic search results. More than 80% of every search conducted on Google includes digital assets, such as news, videos or shopping results. ...Read the whole story

  • Netflix Dominates Peak-Time Video Traffic

    Netflix now accounts for 32.7% share of peak-time video traffic, 7 p.m.-9 p.m., per a new survey. YouTube was in a distant second place in the current study -- 11.3% of "peak" traffic. Still, the majority of broadband users click on YouTube vs. Netflix. ...Read the whole story