Detergent Dominates, Women Still The Desired Video Demo by Daisy Whitney

Seen an ad for detergent in front of that episode of "Modern Family" you watched on Hulu last night? Or maybe the latest "Glee" on Fox.com ? Or a pre-roll spot for soda? Well, don't worry. They'll come. Because consumer packaged goods companies continue to dominate the online video advertising landscape, according to the latest quarterly report from online video ad technology company YuMe. The company analyzed in-stream video advertising across its ad network, which delivers more than 1.5 billion video impressions each month, and concluded that the CPG category continues to shell out to put its messages in front ...Read the whole story

  • CPG Keeps Online Video Biz In Business by Gavin O'Malley

    From tasty snacks to toilet paper, consumer packaged-goods are keeping online video providers in business. More than any other category, CPG remained the top spender in the third quarter of the year, making up a full 23% of all video ad spending. ...Read the whole story

  • Digital Ad Spend Up, Better Metrics Needed by Gavin O'Malley

    Brands and agencies will increase spending on digital video advertising by 25% over the next 12 months, according to a new report from Casale Media. If accurate, that will amount to about 23.8% of total online ad budgets, it estimates. ...Read the whole story

  • New Technology Helps Brands Optimize Search Results by Laurie Sullivan

    Conductor released a feature Wednesday in its search engine optimization platform Searchlight that optimizes and measures digital assets, such as video and images, in Google's universal organic search results. More than 80% of every search conducted on Google includes digital assets, such as news, videos or shopping results. ...Read the whole story

  • Netflix Dominates Peak-Time Video Traffic by Wayne Friedman

    Netflix now accounts for 32.7% share of peak-time video traffic, 7 p.m.-9 p.m., per a new survey. YouTube was in a distant second place in the current study -- 11.3% of "peak" traffic. Still, the majority of broadband users click on YouTube vs. Netflix. ...Read the whole story