Thursday, October 27, 2011
  • CPG Keeps Online Video Biz In Business

    From tasty snacks to toilet paper, consumer packaged-goods are keeping online video providers in business. More than any other category, CPG remained the top spender in the third quarter of the year, making up a full 23% of all video ad spending. ...Read the whole story

  • Digital Ad Spend Up, Better Metrics Needed

    Brands and agencies will increase spending on digital video advertising by 25% over the next 12 months, according to a new report from Casale Media. If accurate, that will amount to about 23.8% of total online ad budgets, it estimates. ...Read the whole story

  • New Technology Helps Brands Optimize Search Results

    Conductor released a feature Wednesday in its search engine optimization platform Searchlight that optimizes and measures digital assets, such as video and images, in Google's universal organic search results. More than 80% of every search conducted on Google includes digital assets, such as news, videos or shopping results. ...Read the whole story

  • Netflix Dominates Peak-Time Video Traffic

    Netflix now accounts for 32.7% share of peak-time video traffic, 7 p.m.-9 p.m., per a new survey. YouTube was in a distant second place in the current study -- 11.3% of "peak" traffic. Still, the majority of broadband users click on YouTube vs. Netflix. ...Read the whole story

    Around The Net

    • I Can't Find The Search Query DataRimm Kaufman Group

      Google said last week that it would stop sharing search query data unless the marketer runs paid-search campaigns. Needless to say, the decision started a firestorm of chatter, according to Adam Audette. He describes the impact for search marketers, clients, and consumers searching on the Web and eplains that it makes the integration of SEO and paid-search campaigns more important. There are several ways that marketers can leverage paid-search analysis to gain insights into SEO referrals, which Audette explains.  ...Read the whole story

    • Google's Matt Cutts' Exact Match PatentSEO By The Sea

      Bill Slawski tells us about a Google patent granted this week that lists Matt Cutts as one of the inventors. It describes the importance of keywords in a domain name that includes the name of the business or brand. It also provides some ways Google could potentially act to lessen the value of keywords in domain names by recognizing when queries are commercial. It might use a different ranking algorithm for those queries, according to Slawski. As always, he links to the patent, describes the approaches, and makes it clear that many of the processes are illustrated examples. ...Read the whole story

    • How To Hire A Paid-Search ExpertPPC Hero

      Tom Hootman provides insights on what traits to look for when hiring a paid-search agency to manage accounts. In the video, Hootman explains that we should look for a dedicated paid-search campaign expert -- perhaps someone with Google or Bing certification. Make sure the professional understands the needs of the business, rather than expecting the business to put the needs of the paid-search professional first. Be sure to outsource the job to someone who will continually monitor the campaigns and make the necessary changes as required. Pay attention to the reporting structure and the terms and conditions.  ...Read the whole story

    • Firefox Releases Default Search Settings For BingBing Search Blog

      Microsoft released the lastest version of Mozilla Firefox with Bing Wednesday. It allows users to set their home page to Bing. Tor Steiner tells us that those who have the latest version of Firefox need only download the Bing Search for Firefox Add-On to set the preference. Bing's default search setting on Firefox is a follow-up to a deal with Mozilla inked last year that offers the Bing engine as an option.  ...Read the whole story