Let's say you're a media buyer. And you just plunked down client cash for some pre-roll spots in "What the Buck" on YouTube, a couple of new series on Blip.tv, … Read the whole story
Video ad-serving company Auditude will release a report Friday suggesting consumers have a higher acceptance of ads in premium content compared with user-generated, and … Read the whole story
The beauty of Web 2.0 is that all the gatekeepers are gone. No longer do we have to get approval from an agent, an … Read the whole story
Despite the rapid growth of online video consumption, advertiser demand for "premium" video inventory continues to outpace supply. Innovative brands and agencies are looking … Read the whole story