49% Brand Lift Without Making Me Click by Daisy Whitney

Every time I watch a TV show on Hulu and the question pops up - 'Is this ad relevant to you?' - my first instinct is not to answer. It could be inertia or simply the fact that most of us just aren't clickers. We don't always want to pick which ad experience we prefer, and we don't often want to tell the marketer if we liked the ad. Sometimes, we just want to enjoy the show, and maybe the ad. That's where Eyeview Digital comes in. ...Read the whole story

  • John Dimling Speaks For Attribution, Former Nielsen Chief Goes From C3 Ratings To C3 Metrics by Joe Mandese

    C3 Metrics, a leader in so-called "attribution" modeling and analytics for online media, has tapped well-known TV researcher to lead the development and strategy for its move into television: John Dimling, the former CEO of Nielsen, and former head of media industry watchdog the Media Rating Council. ...Read the whole story

  • Visible Measures Gains Visibility: Gets Audited, Accredited By MRC by Joe Mandese

    In what it claims is a first for a service of its kind, online video tracking and measurement firm Visible Measures this morning announced it has been accredited by media industry ratings watchdog the Media Rating Council for a range of its core video metrics products.The accreditation, which follows an extensive audit of Visible Measures systems by the MRC, took nearly a year to complete, and is an important stamp of approval in what is becoming an increasingly crowded field of video and social media metrics and analytics firms. ...Read the whole story

Mitsubishi's "Ride the Storm" Rides the Line of Safety by Larry Dobrow

In anticipation of the imminent passing of my current jalopy, I recently test-drove a few cars. While I relished the consequence-free fiddling with seats and mirrors and the opportunity to register my disgust with heated seats - in my book, as much an over-luxe scourge as platinum-rimmed toilets - there's only so much one can learn about a car by piloting it through suburbia on a sunny day. Upon returning to the dealership, I asked if it would be okay to return on a snowy, rainy or otherwise weather-impaired afternoon. The sales guy scoffed: "No, that would be dangerous." To ...More

  • CPG Tops Video Ad Spend by Jack Loechner

    According to statistics from online ad server YuMe, the CPG (consumer packaged goods) category was the top online spender of 2011, making up 24% of dollars spent. Health/Pharmaceutical advertising made up 16%, a 400% year-over-year increase from 2010. ...More