Click-through rate is a dirty phrase. But yet, it is a metric still used widely in digital media and also in online video. Online video ad firm Videology studied the … Read the whole story
With 55 million different versions of iPads now sold -- and another 3 million new iPads sold in the last few weeks -- ABC … Read the whole story
New research from a comScore study suggests marketers can have the best of both worlds when it comes to relying on professionally produced and … Read the whole story
The campaign's heroes -- human detectives named Roadcross and Otherside ("Enforcers of Excellence") -- burst in on folks about to eat inferior chicken, flash … Read the whole story
ASICS, which launched its "Stop At Never" campaign during last fall's ING New York Marathon, is introducing the next phase, a video Web site … Read the whole story
Stop hyping the "cloud" and start designing better ways for the multi-screening media maven to push content to the device, time and place best … Read the whole story
I had the pleasure to spend the weekend in Puerto Rico with Andy Plesser from Beet.tv and an amazing crew of folks who took … Read the whole story
I wish every brand had a video with a million views. Why? Because they'd see the video was successful because it didn't blatantly market … Read the whole story