Viral video is a hit or, mostly, a miss proposition. But socially distributed video, by contrast, is continuing to deliver results for many brands. The latest marketer to make a … Read the whole story
Shooting for a campaign featuring model Kate Upton finished just two weeks before Upton and the world learned that she'd been chosen as the … Read the whole story
Despite its strong video presence, YouTube continues to trail rivals in key areas -- advertising, for one, as Hulu attracted more than 1.5 billion … Read the whole story
Last week Internet content pioneer TheStreet.com announced layoffs. TheStreet.com competitor Business Insider was quoted as saying that it would "go over the names of … Read the whole story
Year after year advertisers have been willing to lay down ever-increasing amounts of money at ever-increasing CPM pricing during cable and broadcast television's upfront … Read the whole story