On the eve of its digital video upfront bonanza at the end of this month, Digitas released new research on the engagement possibilities in online video. By sharing the data … Read the whole story
The campaign is encouraging consumers to try Pepsi Next at sampling events being held in 800 Walmart supercenters in 40 cities (the Facebook page … Read the whole story
The automaker, which was in "Thor" last summer, is now the official vehicle of the "The Avengers." Acura is cross-promoting the movie with a … Read the whole story
There's nothing quite like that special moment when a video goes viral. Millions see it; millions are entertained, and the media landscape is enthralled … Read the whole story
When we last checked in on those crazy Kony kids, they were busy fomenting societal change by wearing color-coordinated shirts and raising their fists … Read the whole story
According to the Outbrain State of Content Marketing 2012 report, content marketing continues to be one of the rising stars of the online marketing … Read the whole story
The term "content everywhere" means different things to different people, but regardless of your own definition, one thing is certain: digital viewing through "over … Read the whole story