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• OTT Apps Cut Into Mobile Video Revs by Gavin O'Malley

  What do you get when you give consumers the ability to access the full HTML Internet, over-the-top (OTT) video services, apps and TV Everywhere from mobile devices? A significantly reduced incentive for them to pay for dedicated carrier-based mobile video services, according to new research from SNL Kagan. ...Read the whole story

• Net-Connected TV Grows Ad Impressions by Wayne Friedman

  Net-connected TV video ad impressions are five times that of 2011. There are also five times more advertisers and 15 times more campaigns when comparing May 2012 versus May 2011, per Videology. Some of these devices include Smart TV, Apple TV, Google TV and Xbox 360. ...Read the whole story

• Time Warner, News Corp. Urge Faster Adoption of TV Everywhere by Ross Fadner

  Earlier this week, Time Warner CEO Jeff Bewkes and News Corp. COO Chase Carey urged their media company peers to roll out TV Everywhere services as urgently as they can. ...Read the whole story

• TV Everywhere Apps Score Better On iPads Vs. Multichannel Distributors by Wayne Friedman

  Over-the-top mobile video services -- and TV Everywhere services from content owners -- are generally better performers when it comes to iPad downloads than TV Everywhere apps from multichannel video retailers. ...Read the whole story

• Kohl Urges Scrutiny Of Verizon-Cable Alliance by Wendy Davis

  Verizon's proposed plan to co-market services with four cable companies presents "serious competition concerns," the head of the Senate antitrust subcommittee said on Thursday. ...Read the whole story

The Shortfalls Of Sporadic Digital Investment in Sports by Rich Routman

When tent-pole sports events such as the Super Bowl, Masters and NCAA Tournament live-stream online, they earn headlines and spark discussion among enthusiastic sports fans as well as members of the digital media and advertising communities. Subsequently, advertisers relish the opportunity to buy and associate their brands with this engaging, high-profile content. However, while buying around major online broadcasts might earn scalable, engaged eyeballs for a finite period of time, disregarding ongoing sports advertising opportunities for the majority of the year can be a detrimental strategy. Those who want their message to resonate with dedicated sports fans need to look ...More

• 'What Did I Miss?': TV Attention Suffers A Big Hit From Second Screens by Steve Smith

  Some TV content may be too good for the actual circumstances of consuming it in a multi-screen living room. Second screens certainly erode attention even as they offer some hope for retrieving it.. ...More