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• Yahoo, CNBC Strike Content Deal, Includes Co-Branded Video by Ross Fadner

  Yahoo and CNBC this morning announced a deal that will feature CNBC content prominently on Yahoo Finance in the U.S. The collaboration will also result in a new series of co-branded videos distributed across both publishers' sites. ...Read the whole story

• Report: Cable Companies in Antitrust Probe over Data Caps, TV Everywhere by Ross Fadner

  The Department of Justice is investigating cable companies for possible antitrust practices, particularly with respect to the threat posed to their businesses by online video companies like Netflix. Any decision taken in Washington would likely have far-reaching implications for online video and cable companies alike. ...Read the whole story

• Group M's Gotlieb Rejects Ad-Specific Ratings, Favors Consistency by Steve McClellan

  Are commercial-specific TV ratings the way to go in the future? Not according to GroupM Global CEO Irwin Gotlieb, who dismisses the idea as impractical. He calls it a step that could potentially undermine the national TV ratings system. "The more granular you get, the higher your standard error goes," he notes. ...Read the whole story

• Bing Integrates Qwiki, Brands Gain Video Marketing Tool by Laurie Sullivan

  Microsoft made search and brand marketing more about content to connect search results through video. Bing, the company's search engine, has partnered with Qwiki to create a new media format in query results that combines audio, videos, images, maps, and Twitter tweets. ...Read the whole story

The TV Viewership Fallacy by Tod Sacerdoti

Shortly after Henry Blodgett's post "Don't Mean To Be Alarmist, But The TV Business May Be Starting To Collapse," the television industry responded quickly, most notably with Brian Wieser's response, "Oh, Please, Of Course TV Isn't Going To Collapse -- We're Watching More All The Time!" While these pundits throw grenades back and forth about the future of video advertising, it has become clear to me that all sides are missing some very important facts that suggest TV viewership numbers are grossly inflated when compared to digital. ...More

• Golden Age Of Unlimited Data Downloading Nearing End? by Thom Forbes

  Consumers may be in the last days of the Golden Age of Unlimited Data Downloading as other carriers follow Verizon's lead and reconfigure the way they charge users who are increasingly using smartphones -- and other devices such as tablets -- for activities other than simple phone conversations, which have fast become a quaint relic of other recent centuries. (Ever try to get a teenager to respond to a phone call?) ...More

• The Sklar Brothers/"Become an Ex" Strike Positive Chord in Fight to Quit Smoking by Larry Dobrow

  The smoking-is-bad talk from my parents went something like this: They sat me down on the family-room sofa, much the same way they did when they told me about an uncle's imminent divorce and when we watched the Cheers finale. They cleared their throats a bunch of times and approached the topic from a point somewhere north of Nova Scotia ("there are things that are bad for you, and can have terrible consequences, but we trust you to make good decisions"). This led me to believe that I was about to get a second birds-and-bees primer; the first one, delivered ...More