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• YouTube's Hungry Bows Three New Series Ahead Of Wednesday Launch by Ross Fadner

  Electus, the multimedia studio that is part of IAC, is today announcing three new original video series to run on Hungry, the YouTube channel that aims to be the video giant's answer to TV's Food Network. ...Read the whole story

• Microsoft, 9ine Team For World Cup Marketing by Gavin O'Malley

  Ronaldo, a cofounder of 9ine, might be retired from the game, but that won't keep the legendary footballer from making his mark on the 2014 World Cup -- and helping Microsoft do the same. Together, the two are offering to help brand marketers put in a good show during next year's Cup. ...Read the whole story

• social media YouTube On Monday, Tweet On Friday: Ads Mistimed by Sarah Mahoney

  If timing is everything, brands using digital media are in trouble. While Facebook users are most likely to interact with brands between 10 p.m. and midnight, companies typically launch social campaigns between 11 a.m. and noon. ...Read the whole story

• MIT Video Breakthrough Could Give Brands Sight, Sound, Even More Motion by Laurie Sullivan

  Software created by researchers at the Massachusetts Institute of Technology amplifies variations in video that are imperceptible to the naked eye, making it possible to exaggerate tiny motions. More telling, it could provide greater credibility for products. ...Read the whole story

• Report: Online Video Demand To Outstrip Supply In Lead Up To Election Day by Ross Fadner

  Record political spending in the run-up to the 2012 Presidential Election could lead to a situation where online video advertising demand outstrips supply, according to a new report. Mixpo, a video ad tech supplier, predicts that 30 percent of the demand for political ads in 11 states will go unmet, and that demand across the 11 states will outpace supply by a total of 80 million impressions in October. ...Read the whole story

Fake It Until You Make It? by Ashkan Karbasfrooshan

Last week, Reddit cofounder Steve Huffman confessed that early on, Reddit created a number of fake accounts to make the site look larger, control the tone of comments, and manage which articles became popular. When it comes to video, I remind people that you can't really hide; what you see is what you get. But, even in the video industry, it's very easy to fool stakeholders: users, employees, shareholders and marketers. While this behavior usually comes back to haunt you, there are enough success stories to let you think you can get away with it. There's a gray line here: ...More