Targeting is vital to the success of most Internet marketing campaigns. But marketers need to make sure they are targeting not just by demo, or age, or sex, or "intent to purchase." Daypart targeting is also a necessity in online video buys, especially given the growth in mobile consumption of video because mobile video habits fluctuate greatly throughout the day. ...
Electus, the multimedia studio that is part of IAC, is today announcing three new original video series to run on Hungry, the YouTube channel ... Read the whole story
Ronaldo, a cofounder of 9ine, might be retired from the game, but that won't keep the legendary footballer from making his mark on the ... Read the whole story
If timing is everything, brands using digital media are in trouble. While Facebook users are most likely to interact with brands between 10 p.m. ... Read the whole story
Software created by researchers at the Massachusetts Institute of Technology amplifies variations in video that are imperceptible to the naked eye, making it possible ... Read the whole story
Record political spending in the run-up to the 2012 Presidential Election could lead to a situation where online video advertising demand outstrips supply, according ... Read the whole story