Fake It Until You Make It?

Last week, Reddit cofounder Steve Huffman confessed that early on, Reddit created a number of fake accounts to make the site look larger, control the tone of comments, and manage which articles became popular. When it comes to video, I remind people that you can't really hide; what you see is what you get. But, even in the video industry, it's very easy to fool stakeholders: users, employees, shareholders and marketers. While this behavior usually comes back to haunt you, there are enough success stories to let you think you can get away with it. There's a gray line here: ...More