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• Report: Facebook Seeks TV Cash for Driving "Likes" by Ross Fadner

  Facebook is pitching cable TV execs on the idea of paying the social networking giant for the added exposure it's popular "like" button generates for their video content on its platform. ...Read the whole story

• Petition Asks Google to Allow Third-Party Recording Services on YouTube by Ross Fadner

  Within the last few days, an online petition has emerged urging Google to allow third-party services to record content from YouTube. It already has more than 225,000 signatures. ...Read the whole story

• Extreme Reach Delivers TV Spots Via The Cloud by Wayne Friedman

  New cloud-based TV services are taking hold. Extreme Reach, a video distribution company, says it now delivers 98% of its client TV commercial via a cloud-based service. The company claims to be the largest digital ad serving network. ...Read the whole story

The E-Commerce Video Mirage by Ashkan Karbasfrooshan

Content is an increasingly ad-supported medium, but content creators and publishers all seek to generate a two-pronged revenue stream to make production and publishing profitable. With the democratization of content creation and a barrier-less publishing landscape, the supply of ad inventory has mushroomed, making ad-supported models unsustainable for most (unless you have some kind of comparative advantage rooted in a low-cost, high-quality model). With users not all that interested in paying for most forms of premium content (consumers have proven to be willing to pay for ultra- and super-premium content, but not for made-for-Web premium content), this leaves licensing and ...More