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• Nielsen Hits The Wall: Cites Weak 'Buy' Sales, Concedes It 'Underestimated' Agency Role In Online Ratings by Joe Mandese

  In a potentially troubling indicator for the world of marketing at large, Nielsen this morning reported a revenue decline of 1% for the second quarter of 2012, attributing it primarily to a 3% decline in its so-called "Buy" operations, which supply data to marketers on consumer purchasing patterns. ...Read the whole story

• beverages Blue Moon Offers First Branded Web Series by Karlene Lukovitz

  Created by Digital Broadcasting Group (DBG), "The Local Scene" series was shot on location at three popular live entertainment/restaurant venues: the AOA Bar & Grill in Manhattan, The Rock Shop in Brooklyn, and Maxwell's in Hoboken, N.J. ...Read the whole story

• packaged goods Sharpie, Fans To Make Beautiful Music (Video) Together by Aaron Baar

  Sharpie knows it has a following of enthusiasts who think of it as more than a mere marker. In recent years, the brand has capitalized on its following to launch marketing programs that celebrate a creativity among its fans. ...Read the whole story

• Media Billings For Holding Cos. Double by Steve McClellan

  Holding company media agency billings have doubled over the past 10 years to more than $286 billion, representing a nearly 7% annual compounded growth rate during the period, per Pivotal Research Group. Most agencies moved up or down in billings rank by no more than one position. ...Read the whole story

• AOL Reports Global Ad Revs, Earnings Uptick by Gavin O'Malley

  Despite persistent problems in the key area of display advertising, AOL was able to post a second-quarter profit on Wednesday. Ad revenue rose 6%. The gain was mostly due to ad sales abroad, along with third-party ad sales from its Advertising.com unit. ...Read the whole story

YouTube: I Love You, I Love You Not by Adam Singolda

YouTube generated ~$800 million in 2011 through its YouTube Promoted Video program. YouTube connected the dots, and got many content providers and advertisers excited to join the YouTube boom. This is how the company did it while adding a billion-dollar line into its P&L, making us all fall in love (or did we?): ...More

• Were There Only 'Seven Words You Can Never Say On Television'? by Karen Herman

  July 21 marked the 40th anniversary of George Carlin's arrest for performing "Seven Words You Can Never Say on Television" at Milwaukee's Summerfest. Carlin was charged with violating obscenity laws, but the case was dismissed that December, with a ruling that his language was indecent, but not obscene. In 1973, spurred by a radio broadcast of Carlin's material, a five-year battle of F.C.C. v. Pacifica Foundation ended with a Supreme Court ruling that the routine was "indecent but not obscene," and that the FCC could require that indecent broadcasts air during hours when children were not likely to be listening ...More

• TV Everywhere - A Broader Definition by Mike Bloxham

  "TV Everywhere" is a term that has all but entered the media lexicon. And yet, curiously, this seemingly all-encompassing label is still somewhat limited in what it encapsulates. ...More