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• Bigger Video Player, Better Ad Performance by Gavin O'Malley

  While the mobile revolution is shrinking everything in sight, expect marketers to throw increasing support behind larger display screens. That's because new data draws a direct link between video player size and ad performance, including engagement and completion rates. ...Read the whole story

• Seinfeld, Hanks, King Tackle Web Video In Different Ways, Face Similar Challenges by Ross Fadner

  Three of America's most recognizable entertainers -- Jerry Seinfeld, Tom Hanks and Larry King -- have joined the wave of new online video series coming to market -- each with a different kind of show, and each utilizing a different distribution platform. ...Read the whole story

• spirits New Ultimat Vodka Video Goes Viral by Karlene Lukovitz

  The video, part of the brand's "Find Balance, Find Ultimat" campaign, shows a window washer dressed as a businessman flashing signs at office workers from his perch outside their skyscraper windows. ...Read the whole story

With Online Video Series, No Appointments Necessary by Wayne Friedman

What happened to appointment television? Some say your DVR, laptop, and tablet now make all the appointments. But Paul Lee, president of ABC Entertainment, says appointment television is still important at his network, especially with its soaps and its continuous weeks of original episodes of shows like "Revenge," "Once Upon A Time" and the still-big "Grey's Anatomy." ...More

• Five Stories That Remind Us How Quickly Things Are Changing These Days by Ashkan Karbasfrooshan

  Dear social media gurus, I get it: if you ran NBC, you'd program the Olympics differently, everything would be live on television and online, but... you don't. So get over it, and keep saving up to one day buy NBC or pay billions of dollars for the rights to the games. Or you can, of course, stop watching the Games and get back to work and hope to rise to the top of the corporate latter to one day run NBC. ...More