Most digital video ad inventory today is not interactive -- but that could change within two years when potentially half may be interactive, says Peter Minnium, head of brand initiatives … Read the whole story
While the mobile revolution is shrinking everything in sight, expect marketers to throw increasing support behind larger display screens. That's because new data draws … Read the whole story
Three of America's most recognizable entertainers -- Jerry Seinfeld, Tom Hanks and Larry King -- have joined the wave of new online video series … Read the whole story
The video, part of the brand's "Find Balance, Find Ultimat" campaign, shows a window washer dressed as a businessman flashing signs at office workers … Read the whole story
What happened to appointment television? Some say your DVR, laptop, and tablet now make all the appointments. But Paul Lee, president of ABC Entertainment, … Read the whole story
Dear social media gurus, I get it: if you ran NBC, you'd program the Olympics differently, everything would be live on television and online, … Read the whole story