VidBlog
by Daisy Whitney, Op-Ed Contributor
A pet food maker wanting to expand its reach with online video might choose to put ad money into SimonsCat on YouTube, the top performer in the pet and animals … Read the whole story
-
by Ross Fadner
The most surprising thing about Unruly Media's Global Ads Chart for July, which measures the ads that received the most shares during the month, … Read the whole story
by Wayne Friedman
After dipping a bit in viewership toward the end of the first week of its London Olympics coverage, NBC picked up the pace on … Read the whole story
by Steve McClellan
Interpublic Group shares were up 12% to nearly $11 on market speculation that Publicis Groupe was preparing a takeover offer of at least $6 … Read the whole story
by Steve Smith
Mobile access to NBC's Olympics coverage has been impressive, with more than 6 million app downloads and 4.6 million mobile site visitors. But video … Read the whole story
by Steve Smith
It's official. Social TV Tweeting is a predominately mobile activity, as initial results from Olympics coverage show. It is also one place where women … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google has built an AdWords tool enabling politicians to target messages to voters based on Congressional Districts. The tool brings online targeting to neighborhoods … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
To an outsider, the video landscape has been dominated by the rise of new video distribution platforms such as YouTube and iTunes, as well … Read the whole story