Helping Video Supply Match Forthcoming Advertiser Demand

For years analysts have been suggesting that the video advertising market is primed for meteoric advance, with eMarketer estimating 40% growth this year alone, followed by significantly more in the future. Even as these predictions are made, other reports indicate that major spikes in advertising demand -- such as the upcoming presidential election -- will see marketers' requests exceed the existing video ad supply. ...More

  • Dr. Content, Or How I Learned to Stop Worrying And Love The Facebook

    Facebook, once the industry darling, is now receiving close scrutiny and somewhat negative sentiment. Starting in the weeks leading up to the IPO, continuing with questions about mobile monetization, and through the recent announcement about the nearly 9% of problem accounts, Facebook seems to be facing a growing bandwagon of ill will. ...More

  • Delays In Cord-Buying Add To Cord-Cutting Dilemma

    Cord-cutting -- or shaving -- by cable, satellite and now even telco subscribers is an issue that nags at the core. Cable operators may not worry too much, due to their other growing businesses of phone and broadband. For them, cord-cutting just means a shift in how consumers access their video and media.Satellite operators like DirecTV may have another problem to consider, however. Losing customers can be significant, even when their remaining subscribers pay more every year. ...More