Most online video ads start with a TV spot. That's the reality of the creative process at many brands and agencies, and this kind of repurposing may end up working well as jumping-off point for interactivity in digital video ads. ...Read the whole story
In a potentially far-reaching decision, a federal appeals court has said that a social bookmarking site didn't infringe copyright by allowing users to stream pirated clips. ...Read the whole story
Faster Internet speeds have contributed greatly to a rapid rise in domestic online content consumption and engagement levels. Unfortunately, the United States still ranks 14th in the world, according to the latest data from content delivery network Akamai. Akamai attributes much of the growth in peak speeds to an explosion in "high broadband" connections. ...Read the whole story
Digital Generation, which offers a campaign management platform, has an arrangement with Nielsen to integrate multiple measurement tools into its system for TV and online video buys. ...Read the whole story
You're not alone if you're wondering why Apple is dropping its YouTube app from forthcoming versions of iOS, Apple's mobile operating system. Predictably, neither company is saying much, but speculation is rife among analysts and industry execs that Google actually wanted the iOS-YouTube deal between the companies to expire. ...Read the whole story
For years analysts have been suggesting that the video advertising market is primed for meteoric advance, with eMarketer estimating 40% growth this year alone, followed by significantly more in the future. Even as these predictions are made, other reports indicate that major spikes in advertising demand -- such as the upcoming presidential election -- will see marketers' requests exceed the existing video ad supply. ...More
Facebook, once the industry darling, is now receiving close scrutiny and somewhat negative sentiment. Starting in the weeks leading up to the IPO, continuing with questions about mobile monetization, and through the recent announcement about the nearly 9% of problem accounts, Facebook seems to be facing a growing bandwagon of ill will. ...More
Cord-cutting -- or shaving -- by cable, satellite and now even telco subscribers is an issue that nags at the core. Cable operators may not worry too much, due to their other growing businesses of phone and broadband. For them, cord-cutting just means a shift in how consumers access their video and media.Satellite operators like DirecTV may have another problem to consider, however. Losing customers can be significant, even when their remaining subscribers pay more every year. ...More