Most online video ads start with a TV spot. That's the reality of the creative process at many brands and agencies, and this kind of repurposing may end up working … Read the whole story
In a potentially far-reaching decision, a federal appeals court has said that a social bookmarking site didn't infringe copyright by allowing users to stream … Read the whole story
Faster Internet speeds have contributed greatly to a rapid rise in domestic online content consumption and engagement levels. Unfortunately, the United States still ranks … Read the whole story
Digital Generation, which offers a campaign management platform, has an arrangement with Nielsen to integrate multiple measurement tools into its system for TV and … Read the whole story
You're not alone if you're wondering why Apple is dropping its YouTube app from forthcoming versions of iOS, Apple's mobile operating system. Predictably, neither … Read the whole story
For years analysts have been suggesting that the video advertising market is primed for meteoric advance, with eMarketer estimating 40% growth this year alone, … Read the whole story
Facebook, once the industry darling, is now receiving close scrutiny and somewhat negative sentiment. Starting in the weeks leading up to the IPO, continuing … Read the whole story
Cord-cutting -- or shaving -- by cable, satellite and now even telco subscribers is an issue that nags at the core. Cable operators may … Read the whole story