Online Video, Mobile Video Bright Spots In Media Forecast; Video CPMs Rise by Daisy Whitney

The whole enchilada of ad-supported media is growing less than expected this year, but online video and mobile video are a few bright spots. That's among the conclusions in a revised forecast from Pivotal Research that pegs ad-supported media growth overall in 2012 at about 1% above last year, due in part to a weaker-than-expected national TV market, Pivotal Research analyst Brian Wieser said in his report. However, video remains a growth area despite the market sluggishness. ...Read the whole story

  • Report: Apple In Talks With Cable Companies Over TV Partnership by Ross Fadner

    Apple Inc. has been talking with some of the biggest U.S. cable operators, including Time Warner Cable, about teaming up for a new device for live television and online video content, according to a new report. ...Read the whole story

  • CPMs For Video Ads Register Uptick by Gavin O'Malley

    Top-tier Web sites are getting viewers to watch entire videos, but still struggling to generate clicks, says TubeMogul, which found that overall, pre-roll video ads available for real-time buying across devices continue to expand -- averaging over 211 million daily impressions, and growing by an average of 4.7% per month. ...Read the whole story

  • Pivotal's Wieser Pivots, Downgrades U.S. Ad Economy by Joe Mandese

    Influential Wall Street analyst Brian Wieser has downgraded his estimates for U.S. ad expansion this year and through 2017. Describing previous upbeat sentiment as a "false dawn," Wieser downgraded his 2012 U.S. ad growth projection by nearly a percentage point to +1.4%. ...Read the whole story

  • apparel Calvin Klein Shifts To Digital For Bra Launch by Sarah Mahoney

    The black-and-white video, shot by Steven Klein, is expected to get 575 million impressions, and will begin appearing on YouTube next month. (The company intends to break it on its social media sites before then.) ...Read the whole story

  • Netflix Expands To Scandinavia, Land Of Piracy by Ross Fadner

    Netflix on Wednesday announced plans to launch its streaming on-demand TV and movie service in Sweden, Norway and Finland by the end of 2012. The California-based company revealed the launch in a blog post. The move is particularly interesting given that Scandinavia -- most notably Sweden -- has been associated with online piracy for many years. ...Read the whole story

A Journey Into The Heart Of Online Darkness by Bob Garfield

This horror story, shocking though it is, began with a simple question: All else being equal, would expensively produced video ads fare better or worse online than unbranded user-generated videos harvested from the Internet and simply shared by brands? And then it took a ghastly turn into the shadowy world of online video seeding. ...More

  • The Importance Of Search In Next-Gen T/V Business Model by John R. Osborn

    The "golden age" of television (1950s and 1960s) offered limited offerings (and channels) of high-rated programs easy for viewers to find. Consumers now have an overwhelming number of choices, and must spend more time identifying their options. With 50%+ U.S. household penetration of DVRs within the 80%+ U.S. cable, teleco and satellite subscriber homes, consumers are paying a lot to program their own "personal channels" of recorded and stored content. With thousands of T/V (television/video) choices now available each moment, the search function is a vital choice management tool. Here's a look at the current and future role of T/V ...More