Last week we talked about how online retailers can improve the view rates for their videos, as well as how some retailers are finding that online video is significantly boosting sales. To add to the conversation, here are some additional tidbits on how retailers can drive even more revenue using online video ads and content, according to a survey of online video viewers conducted by video ad technology company Videology. ...Read the whole story
The next few weeks could see sweeping changes at Hulu triggered by the exit of co-owner Providence Equity Partners, according to an internal memo obtained by 'Variety.' Among other things, this event would make it possible for top Hulu executives whose shares have already vested to cash out and potentially leave the company. ...Read the whole story
As with other multichannel TV providers, IPTV companies delivering TV and other content will aggressively move to offer more multiscreen viewing over the next year. ...Read the whole story
Comcast customers accounted for almost one-third of all subscribers who signed in to watch NBC's Olympic coverage online. Its 31% figure topped the access levels at all other cable, satellite and telco TV operators. ...Read the whole story
The latest comScore figures show that Facebook has overtaken Yahoo for the No.2 slot in video, trailing Google's YouTube. This isn't the first time this has happened; back in August 2010, Facebook pulled off this feat, but Yahoo managed to usurp its slot soon thereafter. ...More
As initially reported in VidBlog on August 17, Adap.tv just announced its “Adap.tv Audience Unifier” that enables brands to buy targeted digital video ads based on TV viewing behaviors using “Nielsen Online Audience Segments – TV Viewing” tools. Adap.tv said it will use Nielsen’s cross-platform data across all types of video inventory. ...More