By many counts, mid-rolls are among the fastest-growing online video ad formats, but consumers might not be so fond of this style of marketing. Mid-rolls are increasing at a rate more than double a year ago, according to the latest quarterly report from online video technology provider FreeWheel, which analyzed billions of videos from premium programmers. But there's some evidence that viewers might not care for this ad format. ...Read the whole story
Google's YouTube is getting ready to drop underperformers from its roster of 100+ professionally produced original content channels, according to a new report. ...Read the whole story
"The relative size of this segment will grow over time and steal share from Traditionalist shoppers as the uptake of smartphones and tablets continues to expand to the general population, and digital channels become a ubiquitous part of the shopping process." ...Read the whole story
"The New York Times" has relaunched its online video platform at NYTimes.com, with a new design, larger player and improved navigation. The revamped platform is designed to be compatible with multiple operating systems and devices. Under the new system, videos are organized into channel pages, based on their subjects. ...Read the whole story
Following on yesterday's Research Brief on connected TV ad preferences, a new study from Harris Interactive on behalf of MediaBrix shows that only 28% of Facebook users prefer to see standard banner ads in Facebook apps and 72% prefer to see immersive and interactive ad units. ...More
"WSJ" and Tout are giving over 2000 reporters the ability to capture and post video clips from the field. WorldStream is offering a video feed of edited but relatively raw video from the field sometimes minutes after it occurs. ...More
There is nobody in the entertainment business quite like James Franco, the over-achieving actor-writer-producer-director-student-etc. who often appears to be simultaneously juggling more creative projects than any ten celebrities combined. That would seem to make him the perfect choice to star in a commercial showcasing a device that enables its user to do several things at once - in this case the Samsung Galaxy Note 10.1. ...More
Digital screens are taking over the world. Specifically, LCD backlit screens are taking over the world. You may say "no big deal," but I have a problem with them. ...More