Wednesday, August 29, 2012
  • thePlatform Refines Online Video mpx

    Profiting off the distribution of online video content remains a major challenge for publishers. With that in mind, thePlatform is rolling out new commerce features to mpx -- its cloud-based online video management and distribution system. NBCU picked thePlatform to handle video management and distribution for the USA, Syfy and Oxygen cable networks. ...Read the whole story

  • Cinemagram Draws Brands To 'Remixes'

    The appetite for apps focused on new ways to share, augment or combine photos and video seems almost endless. Among the latest to draw a rapidly growing following is Cinemagram, whose iPhone app has attracted more than 2 million users since launching six months ago. ...Read the whole story

  • Magazines Adopt QR Codes, Digital Watermarks

    Consumer magazine publishers are embracing mobile action codes in a big way. A new survey by Nellymoser found that the top 100 titles deployed 2,200 mobile action codes in the second quarter of 2012. The most popular use for mobile action codes is linking to mobile video: ...Read the whole story

  • Crave Names Berkowitz SVP, Sales

    Men's lifestyle site Crave Online has scored industry veteran Drew Berkowitz as its new senior vice president of sales. ...Read the whole story

    Around The Net

    • Test-Driving TiVo StreamAll Things D

      Despite her busy schedule, Katherine Boehret has recently been test-driving TiVo’s new set-top-box, TiVo Stream. Set to launch in early September -- and retail for $130 -- the box streams content from one’s TiVo to up to four mobile devices in their home at HD quality. What did Boehret think of the service? “I’m dreading sending it back,” she admits. Yet, if consumers don’t already own one of TiVo’s Premiere models, Boehret notes that the cost of the new service could prove prohibitive.   ...Read the whole story

    Why Google Wants Businesses To Bring (+) Social To Work

    Video chat from long tables in boardrooms and meeting rooms, where employees stared at a large screen on one side of the room, initially emerged as a way to reduce travel expenses -- but tech companies ...More

    • Multi-Tasking James Franco Gets Even Busier In New Video For Samsung Tablet

      There is nobody in the entertainment business quite like James Franco, the over-achieving actor-writer-producer-director-student-etc. who often appears to be simultaneously juggling more creative projects than any ten celebrities combined. That would seem to make him the ...More

    • Fate Of Second-Screening Still Being Determined

      No question second-screening offers networks and advertisers enormous potential. It's pretty simple: get viewers intrigued enough with what's on TV that they'll interact with it simultaneously on another device. Will it catch on? ...More