So you've sold all your pre-roll inventory. Or maybe your viewers are tired of pre-rolls. What's a Web publisher to do? Be like AdSense. Make the content the ads, and don't charge unless someone is into you. That's the premise of a new video monetization platform from analytics firm Visible Measures that the company has been quietly rolling out for a year, but just officially announced last week. ...
Profiting off the distribution of online video content remains a major challenge for publishers. With that in mind, thePlatform is rolling out new commerce ... Read the whole story
The appetite for apps focused on new ways to share, augment or combine photos and video seems almost endless. Among the latest to draw ... Read the whole story
Consumer magazine publishers are embracing mobile action codes in a big way. A new survey by Nellymoser found that the top 100 titles deployed ... Read the whole story
Men's lifestyle site Crave Online has scored industry veteran Drew Berkowitz as its new senior vice president of sales. Read the whole story
Video chat from long tables in boardrooms and meeting rooms, where employees stared at a large screen on one side of the room, initially ... Read the whole story
There is nobody in the entertainment business quite like James Franco, the over-achieving actor-writer-producer-director-student-etc. who often appears to be simultaneously juggling more creative projects ... Read the whole story