Recommended Brand Videos Drive 4 To 6 Times Brand Lift by Daisy Whitney

So you've sold all your pre-roll inventory. Or maybe your viewers are tired of pre-rolls. What's a Web publisher to do? Be like AdSense. Make the content the ads, and don't charge unless someone is into you. That's the premise of a new video monetization platform from analytics firm Visible Measures that the company has been quietly rolling out for a year, but just officially announced last week. ...Read the whole story

  • thePlatform Refines Online Video mpx by Gavin O'Malley

    Profiting off the distribution of online video content remains a major challenge for publishers. With that in mind, thePlatform is rolling out new commerce features to mpx -- its cloud-based online video management and distribution system. NBCU picked thePlatform to handle video management and distribution for the USA, Syfy and Oxygen cable networks. ...Read the whole story

  • Cinemagram Draws Brands To 'Remixes' by Mark Walsh

    The appetite for apps focused on new ways to share, augment or combine photos and video seems almost endless. Among the latest to draw a rapidly growing following is Cinemagram, whose iPhone app has attracted more than 2 million users since launching six months ago. ...Read the whole story

  • Magazines Adopt QR Codes, Digital Watermarks by Erik Sass

    Consumer magazine publishers are embracing mobile action codes in a big way. A new survey by Nellymoser found that the top 100 titles deployed 2,200 mobile action codes in the second quarter of 2012. The most popular use for mobile action codes is linking to mobile video: ...Read the whole story

  • Crave Names Berkowitz SVP, Sales by Gavin O'Malley

    Men's lifestyle site Crave Online has scored industry veteran Drew Berkowitz as its new senior vice president of sales. ...Read the whole story

Around The Net

search Why Google Wants Businesses To Bring (+) Social To Work by Laurie Sullivan

Video chat from long tables in boardrooms and meeting rooms, where employees stared at a large screen on one side of the room, initially emerged as a way to reduce travel expenses -- but tech companies have figured out a way to make video conferencing a mobile and social tool, integrating it into a variety of business applications. ...More

  • Multi-Tasking James Franco Gets Even Busier In New Video For Samsung Tablet by Ed Martin

    There is nobody in the entertainment business quite like James Franco, the over-achieving actor-writer-producer-director-student-etc. who often appears to be simultaneously juggling more creative projects than any ten celebrities combined. That would seem to make him the perfect choice to star in a commercial showcasing a device that enables its user to do several things at once - in this case the Samsung Galaxy Note 10.1. ...More

  • Fate Of Second-Screening Still Being Determined by David Goetzl

    No question second-screening offers networks and advertisers enormous potential. It's pretty simple: get viewers intrigued enough with what's on TV that they'll interact with it simultaneously on another device. Will it catch on? ...More