Live Video Views On Mobile Devices More Than Double In Q2 by Daisy Whitney

The amount of live video being viewed on mobile devices, such as phones and tablets, more than doubled in the second quarter (prior to the Olympics) compared with the first quarter, according to a just-released report from online video firm Ooyala. Live video represents interesting opportunities for advertisers because programmers can sell the same spot on the additional screens, or rely on digital ad insertion technology to deliver more targeted ads to online or mobile users. In addition, live streaming viewers are often highly engaged because they have actively chosen to tune in, underscoring another benefit of this audience for ...Read the whole story

Red States? Blue States? They Should All Be Video States by Biff Burns

Regardless of your political position, the race for the White House is really just starting to heat up. Both candidates and their parties have war chests of campaign funds already raised and are looking to spend in the most effective way possible. This influx of advertising should be a boon for the digital video space, namely Web publishers. But there's a big problem: inventory. ...More

  • Video Integration: What TV Networks Don't Realize They're Teaching Us by Eric Korsh

    This summer, eMarketer published an interesting report on the integration of brand advertising across online video and television. They highlighted five factors that are impeding progress toward integration, which unsurprisingly, have come from TV's biggest players: cable companies, and broadcast and cable networks. Many of these companies have been using tactics such as data caps (to slow the growth of online video consumption) and authentication protocols (to stop cord-cutters from getting TV content online). Many do not sell TV and digital advertising as an integrated package. Because cable companies and TV networks believe that it's more profitable to maintain the ...More

  • Fashion Designer's Baffling, Wackadoodle Vision by Larry Dobrow

    There are several valid reasons not to do drugs, among them their illegality as per the laws of this great nation, the exhilaration that comes with conforming to non-self-imposed notions of morality, the possibility that they will fry your neural wiring, and the deleterious effect they might have on your driving or taste in music. To that list I'd like to add Anna Dello Russo's "Fashion Shower" series of clips -- because after watching the most recent installment, it's like: Stoned, not stoned -- who can tell the difference anymore? ...More