The online video business might be enjoying a record number of viewers, but the number of ads seen hasn't returned yet to the highs hit in the spring. In comScore's … Read the whole story
Americans viewed 9.5 billion video ads last month, with each of the top four video ad properties delivering more than 1 billion ads each. … Read the whole story
Attempting to undercut YouTube and its content production efforts, Vimeo is rolling out new moneymaking tools for producers. One new initiative,Tip Jar, encourages viewers … Read the whole story
Viacom CEO Philippe Dauman says many of its program deals with subscription video-on-demand services like Netflix and Amazon Plus have been "additive" to the … Read the whole story
Congratulations, brands: You are now broadcasters, Rather than just passive receptacles of consumer appreciation, you are now obligated to produce and distribute content to … Read the whole story
n a stark and sun-filled room with glass walls, a lone media buyer with sharp features and blue hair, wearing wrap-around glasses and a … Read the whole story