Pivotal Research Group's Brian Wieser's new analysis says online video is probably the biggest reason total online ad revenues grew by 18% in the third quarter. Indeed, he writes, "For now we think it's worth considering that online video advertising is growing faster than might be widely appreciated and well ahead of any changes in consumption." His new data says it's likely Google's YouTube will exceed $1 billion in ad revenue in 2012-up from $800 million just a year ago, most of it from US sales. That would mean, if the widely-followed Wieser's analysis is correct, that YouTube ad revenues ...Read the whole story
s we approach the end of 2012, I like to think about 2013 and what it holds for the video ad category. However, before I do, I enjoy the intellectually honest process of reflecting on my 2012 predictions to see how well I fared. ...More
'Twas 52 nights before Chrismachanukwaanza, when at this one shop Creatures were stirring, ideas flung nonstop. ...More