Bell Labs says the share of time we'll spend with traditional broadcast TV will shrink to 10% Just seven years from now, ...Read the whole story
A new study by Adobe Systems underscores the key role tablets play in mobile commerce, with tablet owners far more likely than smartphone owners to use their devices both for shopping and making purchases. ...Read the whole story
Premium mobile ad exchange Nexage this morning reported that revenues from its real-time bidding platform grew 171% in 2012. Describing it as "above-market growth," Nexage said the momentum was driven by the fact that the overall programmatic marektplace is expanding rapidly, especially from premium publishers and media buyers trading in mobile ad impressions. ...Read the whole story
Another CES is now behind us, and while this remains first a show about new devices, a closer look at the capabilities these devices are touting forecasts a need for a multi-device content (and advertising) strategy for the coming years. So what type of content will be the driver of content consumption on all these devices? Based on the news and chatter at CES, few can argue that video - particularly multi-device video distribution - emerged as the biggest theme of the conference. ...More
Not that it seems to care about PR -- the NRA's target shooting game misses the mark in convincing us that gun safety is its primary concern. ...More
Social media will be the most important technology channel used by companies to engage with their customers within three to five years, according to a survey of 1,700 CEOs from around the world conducted by IBM. Currently just 16% of companies use social media as their primary means of interacting with customers, but that proportion will rise to 57% three to five years from now. ...More