Wednesday, January 16, 2013

Around The Net

  • How Brands Should Approach Doing Online Video Adsbiznews.com

    Short answer: Just do it better! ...Read the whole story

  • The View From Viewsterfourthsource.com

    The TV and online advertising landscape is changing rapidly. ...Read the whole story

  • Google Glass Goes To The DevelopersMashable

    Gadgets are only as good as the programs, apps, and services made for them. With that in mind, Google is preparing to hand its Project Glass initiative over to the developer community. That means: “two full days of hacking that will allow developers to get an early look at Glass and start developing for the platform,” Mashable reports.  ...Read the whole story

  • Flap Over 'Atlantic' Scientology Advertorial Shows Perils Of Native AdsBloomberg Businessweek

    "We screwed up," said The Atlantic, explaining that it had pulled an advertorial sponsored by the Church of Scientology from its website: "We now realize that as we explored new forms of digital advertising, we failed to update the policies that must govern the decisions we make along the way." The brouhaha showed that publishers can sail into uncharted waters with native advertising. The Atlantic garnered a wave of negative Web attention for reportedly not marking the piece more clearly as an ad (it even had a comments section -- and as at least one commenter noted, when have ads ... ...Read the whole story

Dispatch From CES: Video, Devices, And The New Content Economy

Another CES is now behind us, and while this remains first a show about new devices, a closer look at the capabilities these devices are touting forecasts a need for a multi-device content (and advertising) strategy ...More