Fast, Fast, Faster: Online Video Ads Have to Act Quickly, Harvard Business School Study Says by P.J. Bednarski

What makes a successful online video ad, one that people will watch from start to finish? Researching how audiences react to programs and commercials is nothing new but a Harvard Business School study says you'd better grab your audience quickly, or you won't get them at all. Plus, Harvard has surprise news about surprises in ads. ...Read the whole story

Enough Impressions by George Simpson

I was in the middle of reading the ever-thoughtful Tessa Wegert's column on sponsored tweets when I again suffered a momentary case of advertising fatigue. Given that most who read this column are somehow connected to advertising -- and everybody is in one way or another a target of someone's advertising -- I think it is perfectly normal to occasionally be crushed by the weight of its absurdity. ...More