Friday, January 18, 2013

    Around The Net

    • Videology's Ferber Sees TV and Online Upfront Coming

      In CES interview, he foresees advertisers melding online, on screen buys this year ...Read the whole story

    • Should Super Bowl Advertisers Preview Their Ads Online? The Opinions Are DividedThe New York Times

      A little taste works wonders for Volkswagen; P&G has a different view ...Read the whole story

    • Content Wars -- Netflix vs. LOVEFilmTechCrunch

      At least in the U.K., Netflix is superior to rival LOVEFilm when it comes to TV listings, but LOVEFilm wins out with a better movie library. So reports TechCrunch, citing new data from Oric, a U.K. company that offers its own online video service by cataloguing legal sources of content. The first thing to note is how tiddly [i.e., small] both U.K. streaming services are compared to their U.S. equivalents,” TechCrunch notes. “The U.S. Netflix has close to six times more streamable titles than U.K. Netflix,” for instance.  ...Read the whole story

    • Is A YouTube-Vevo Music Deal In The Works?The Guardian

      Although unconfirmed, Google will take a minority stake in the music video site Vevo, a company founded by Universal and Sony, reports The Guardian, which estimates the deal at about $50 million. It would support YouTube's move to become an entertainment hub, according to reports. Consumers will have an option to search for clips on YouTube. The deal will likely include a renewal of an agreement that covers the distribution of million of music clips and videos on YouTube. ...Read the whole story

    Enough Impressions

    I was in the middle of reading the ever-thoughtful Tessa Wegert's column on sponsored tweets when I again suffered a momentary case of advertising fatigue. Given that most who read this column are somehow connected to ...More