What makes a successful online video ad, one that people will watch from start to finish? Researching how audiences react to programs and commercials is nothing new but a Harvard Business School study says you'd better grab your audience quickly, or you won't get them at all. Plus, Harvard has surprise news about surprises in ads. ...
Expect some troubling periods for most traditional U.S. media owners in 2013 -- with new digital media platforms finding more upside. Read the whole story
Further blurring the line between TV and Web experiences, app publisher Flingo is inviting advertisers to serve interactive video messages over multiple platforms. Read the whole story
Looking for true love as Valentine's Day approaches? Zoosk found it on YouTube. The free dating site launched a Heart Friend puppet campaign video, ... Read the whole story
Online video ad buying platform TubeMogul this morning unveiled a deal with audience data management firm Lotame that will enable TubeMogul's customers to utilize ... Read the whole story
I was in the middle of reading the ever-thoughtful Tessa Wegert's column on sponsored tweets when I again suffered a momentary case of advertising ... Read the whole story